Google’s recent $90 million click fraud settlement has led to an increased level of discussion about the fraud problem inherent in PPC advertising.

Now comes the inevitable rumbling over whether the settlement will be approved by the affected advertisers and ultimately, the judge in the case.

Michael Liedtke at the AP started tracking these developments yesterday in his piece “Click Fraud Concerns Hound Google.”

This entry was posted on Monday, May 8th, 2006 at 11:32 am and is filed under Click Fraud. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.