Comments on: Making the Attention Economy Simple http://www.jellyfish.com/blog/2006/06/05/making-the-attention-economy-simple/ The Official Blog of Jellyfish.com Thu, 07 Aug 2008 19:55:53 +0000 http://wordpress.org/?v=2.0.2 by: Enhance Your Existing Web Site http://www.jellyfish.com/blog/2006/06/05/making-the-attention-economy-simple/#comment-23926 Thu, 13 Mar 2008 05:46:13 +0000 http://www.jellyfish.com/blog/2006/06/05/making-the-attention-economy-simple/#comment-23926 <strong>Is Your Web Site Too Hard?</strong> Take the "Easy Test" to see if your website is as visitor friendly as it should be! Websites often fail to produce the desired results. This can be because visitors find them too hard to understand or navigate. Here are some potential usability probl... Is Your Web Site Too Hard?

Take the “Easy Test” to see if your website is as visitor friendly as it should be! Websites often fail to produce the desired results. This can be because visitors find them too hard to understand or navigate. Here are some potential usability probl…

]]> by: aimee http://www.jellyfish.com/blog/2006/06/05/making-the-attention-economy-simple/#comment-14837 Mon, 05 Nov 2007 02:16:59 +0000 http://www.jellyfish.com/blog/2006/06/05/making-the-attention-economy-simple/#comment-14837 Does anyone know about how many jellyfish live in a colony? Does anyone know about how many jellyfish live in a colony?

]]> by: Holly Wild http://www.jellyfish.com/blog/2006/06/05/making-the-attention-economy-simple/#comment-6437 Tue, 03 Jul 2007 16:51:18 +0000 http://www.jellyfish.com/blog/2006/06/05/making-the-attention-economy-simple/#comment-6437 Google and Yahoo's cost for click is killing advertisers. We did that for awhile and the leads were generic and few and far between in quality. Google and Yahoo’s cost for click is killing advertisers. We did that for awhile and the leads were generic and few and far between in quality.

]]> by: Jellyfish :: Blog Archive :: Google’s Slow March into the CPA Game http://www.jellyfish.com/blog/2006/06/05/making-the-attention-economy-simple/#comment-2453 Mon, 26 Mar 2007 16:22:40 +0000 http://www.jellyfish.com/blog/2006/06/05/making-the-attention-economy-simple/#comment-2453 [...] This is why Google&#8217;s news ultimately lands with a thud.  If we assume Google is wildly successful with their CPA model, it may help elimiate the search engine spam and click optimized sites that frustrate untold online consumers.  This is a good thing for consumers but it doesn&#8217;t go nearly far enough to deliver consumers the true value of their attention online (see my post on Buying Attention here).  At Jellyfish we take Cost Per Action one step further to create Value Per Action, which directly rewards consumers for making purchase decisions on our site.  In the Jellyfish VPA model, as advertisers bid higher and higher rates to reach buying consumers, the end consumers share directly in that competition for their attention through greater savings.  This won&#8217;t happen in Google&#8217;s CPA system.  As advertisers compete for CPA opportunities and bid up CPA rates, Google and third party publishers will make more money, but the end consumer will still be completely disconnected from this significant value creation.  Ultimately, this makes Google&#8217;s CPA moves of marginal benefit to online consumers.            [...] […] This is why Google’s news ultimately lands with a thud.  If we assume Google is wildly successful with their CPA model, it may help elimiate the search engine spam and click optimized sites that frustrate untold online consumers.  This is a good thing for consumers but it doesn’t go nearly far enough to deliver consumers the true value of their attention online (see my post on Buying Attention here).  At Jellyfish we take Cost Per Action one step further to create Value Per Action, which directly rewards consumers for making purchase decisions on our site.  In the Jellyfish VPA model, as advertisers bid higher and higher rates to reach buying consumers, the end consumers share directly in that competition for their attention through greater savings.  This won’t happen in Google’s CPA system.  As advertisers compete for CPA opportunities and bid up CPA rates, Google and third party publishers will make more money, but the end consumer will still be completely disconnected from this significant value creation.  Ultimately, this makes Google’s CPA moves of marginal benefit to online consumers.            […]

]]> by: Intention & Attention Economy Primer at The Progress Bar http://www.jellyfish.com/blog/2006/06/05/making-the-attention-economy-simple/#comment-504 Wed, 20 Sep 2006 23:27:05 +0000 http://www.jellyfish.com/blog/2006/06/05/making-the-attention-economy-simple/#comment-504 [...] Jellyfish thinks search intermediaries like Google are keeping to much of the value for themselves and wants to be the tipping point which aligns buyer, seller and intermediary. [...] […] Jellyfish thinks search intermediaries like Google are keeping to much of the value for themselves and wants to be the tipping point which aligns buyer, seller and intermediary. […]

]]> by: BillyWarhol http://www.jellyfish.com/blog/2006/06/05/making-the-attention-economy-simple/#comment-113 Mon, 19 Jun 2006 15:37:18 +0000 http://www.jellyfish.com/blog/2006/06/05/making-the-attention-economy-simple/#comment-113 Great Post! I've been thinking about this area for some time with ways the Average Joe or Jane can earn decent $Money from their Blog! Google AdSense started the big ball rolling &#38; i like the new entrants like Qumana &#38; the concept of the Blogger being able to choose their own Ads for their Blog or MySpace. Also even the Style &#38; Look &#38; Feel of these Ads is important! &#38; afterall who knows their audience better than the person doing the Blog! I will be interested in what U folks have in mind for replacing the Cost Per Click model - cuz currently U really need outrageous amounts of Traffic to yer site to generate any "Real Income"! Yer concept of a New Currency is a great one! &#38; one i think really has the Power to Change the World!! It's going to prolly take a combo of AdWidgets &#38; various Monetizing programs &#38; Jellyfish! ;) but i think it can be done! Great Post!

I’ve been thinking about this area for some time with ways the Average Joe or Jane can earn decent $Money from their Blog! Google AdSense started the big ball rolling & i like the new entrants like Qumana & the concept of the Blogger being able to choose their own Ads for their Blog or MySpace. Also even the Style & Look & Feel of these Ads is important! & afterall who knows their audience better than the person doing the Blog!

I will be interested in what U folks have in mind for replacing the Cost Per Click model - cuz currently U really need outrageous amounts of Traffic to yer site to generate any “Real Income”! Yer concept of a New Currency is a great one! & one i think really has the Power to Change the World!!

It’s going to prolly take a combo of AdWidgets & various Monetizing programs & Jellyfish! ;) but i think it can be done!

]]> by: Ed Batista http://www.jellyfish.com/blog/2006/06/05/making-the-attention-economy-simple/#comment-44 Wed, 07 Jun 2006 00:41:48 +0000 http://www.jellyfish.com/blog/2006/06/05/making-the-attention-economy-simple/#comment-44 Hi guys, Great post, and thanks for the link to AttentionTrust. Some further thoughts at http://www.attentiontrust.org/node/224. Hi guys,
Great post, and thanks for the link to AttentionTrust. Some further thoughts at http://www.attentiontrust.org/node/224.

]]>