The power of Woot.com.  For the uninitiated, Woot is a great online service that offers up a single deal each night at midnight.  The service was two years old yesterday and to celebrate they decided to sell- you guessed it -a Bag of “Random Crap.” 

I’m not sure exactly what was in each of these bags, but they offered up 4500 of them at $6 a pop ($1 plus $5 shipping) and they sold out last night in less than 2 minutes.  I think this speaks volumes for the power of a good deal and the ability to entertain people through commerce (ala QVC). 

I listened to a talk by John Bresee, the President and Co-founder of Backcountry.com, recently and he mentioned the Woot model and how they have emulated it at their deal site Steepandcheap.com to great success.  According to Bresee, the site was launched with a single e-mail to the Backcountry.com user base and has grown in a little over a year with zero marketing to a 14,000 Alexa rating (Woot’s Alexa rating is 780).  Not too shabby. 

I wonder if Woot has a data feed for their Bags O’ Crap so we can get them on Jellyfish             

This entry was posted on Wednesday, July 12th, 2006 at 10:17 am and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.