If you can’t beat em, tell everyone . . .
The Wall St Journal had some coverage yesterday of the current Ask.com advertising campaign in the UK, where Google dominates with around 75% market share. Ask.com has created a multi-channel campaign in which they try to create an underground movement to challenge Google’s “Information Monopoly.” You can check out the website here.
Unique strategy, to say the least. It did get me talking about Ask.com, but I don’t think Jellyfish will be taking out ads anytime soon showing how much online shopping is done at Shopping.com, Shopzilla, or PriceGrabber :-) Stop the Pay Per Click Madness! Good luck with that one Ask.com.
May 11th, 2007 at 4:34 am
Hey there
I think its hilarious. I got hooked on jellyfish when i stayed in the US for 5 years. didnt buy much, (college students with little $
) but i played the wheel of fortune every time i got a chance!
In my opinion the campaign sucks. Im in london, and one of the most hardcore capitalists around in a city where capitalists are dime a dozen. and there trying to fight ‘the man’ by saying look at us! were starting a revolution! first its not very appealing becasue people here love the man AND love google. since seeing the campaign i have made it a point never to go to ask.com. sorry ask.com.
R.