AI Shopping upends the rules of brand leadership, price positioning and competition, according to new Jellyfish research. These insights were made possible by Shopping Optimization, a new capability within Jellyfish’s Share of Model™ Platform, that gives brands a clear understanding of the factors driving AI recommendations, so they can focus their optimization efforts and measure the business impact.
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Throughout September, HOKA is taking over the streets with the 'Run Your City' challenge hosted on the running app Strava. Developed and led by Jellyfish across both creative and media planning, this month-long activation makes local runners part of the creative with borough results appearing across Digital Out-of-Home and social.
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This major expansion of paid media optimization capabilities within our proprietary Share of Model™ Platform, brings together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit through an always-on strategy assistant.
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Our latest Share of Model™ expansion, with new Creator Intelligence, analyzed 27M+ AI responses and found a pretty big shift in how discovery is happening. YouTube appears in more than 1 in 4 AI-generated answers and independent creators are often beating brand content in AI recommendations. Read on to discover how Creator Intelligence helps brands identify who is shaping AI answers, what content is getting pulled, and how to turn these insights into action.
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We’re thrilled to announce that Jellyfish has earned the prestigious 2026 Google Cloud Partner of the Year in the Training: North America category. This recognition from Google Cloud highlights Jellyfish’s continued leadership in enabling organizations to unlock the full value of Google Cloud through world-class training, upskilling, and certification programs.
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At Jellyfish, we have always believed that the right technology, when wielded by experts, is the ultimate multiplier for brand growth. We’re proud to announce that our Experimentation team is now officially certified on Opal, Optimizely’s next-generation AI engine, marking a significant step forward in how we design, execute and scale digital experiences for our clients.
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Jellyfish has launched a new campaign with HOKA built around its sponsorship of The Speed Project, the unsanctioned 300-mile race from Los Angeles to Las Vegas, which took place from late March through early April 2026. The campaign translates the race’s ethos into an on-the-ground activation and a documentary-style content series. Creator partnerships were led by Collectively, also part of The Brandtech Group.
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Recognized for engineering a social campaign which blurred the lines between the severed world and our own, to promote Season 2 of Severance, and an unprecedented fourth listing in five years for The Brandtech Group.
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We're super excited to share something we've poured our hearts into: the AI Skills Framework for Marketers! Developed by Jellyfish experts and refined with learning science, this essential roadmap helps marketers navigate AI. It covers seven marketing domains and four proficiency levels, integrating human skills like Critical Thinking for success in the AI era.
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Congratulations to our incredibly talented Creative team, whose bold creativity and compelling storytelling was celebrated with several wins at The Clios in Los Angeles. This included a GRAND Clio for the Integrated Campaign for Apple TV's Severance S2, a GOLD for Fan Engagement on Social for the same campaign, and a SILVER in Theatrical Out of Home for the Deadly Billboard for Final Destination from Warner Bros.
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Jellyfish, in partnership with BISSELL Homecare, Inc has been recognized for outstanding brand storytelling at this year’s Amazon Ads Partner Awards. This win celebrates the innovative "From Cart to Care" campaign, which showcased BISSELL’s deep commitment to animal welfare while transforming its brand image beyond functional cleaning products.
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AI made everything faster, except business intelligence. Until now. Introducing CEO Agent: your always-on business partner and the first decision engine built for executive leaders. It delivers real-time, impartial insights from media, brand, and customer data—at machine speed, in human terms.
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We're please to announce the launch of Agent Shopper, a new product built to help brands understand and optimize for AI-driven shopping behavior. The platform analyzes how AI agents research, compare, and recommend products, providing crucial insights for marketing, content, and retail strategies for both human and AI-mediated customers.
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We’re thrilled to announce that Jellyfish, part of The Brandtech Group, has been recognized as Most Innovative Use of AI by an Agency at the 2025 Digiday AI Awards. This award celebrates a year of groundbreaking work that has redefined what it means to be an AI-first marketing business and demonstrated how intelligent technology can amplify creativity, performance, and strategy at scale.
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We’re proud to see John Dawson, VP Strategy at Jellyfish, recognized on Ad Age's 2025 Media Buying List! John is at the forefront of redefining media buying, with a focus on multimodality. "Some of the most exciting work we’ve been doing is helping clients to understand what LLMs think about a brand’s assets before they’re published, a practice that will only become more important in 2026," John explains. His vision and leadership is shaping the future of media, helping brands make smarter, more impactful decisions.
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We’re thrilled to share that Jellyfish has achieved two big wins at this year’s Google Measurement Awards! Our collaboration with John Lewis & Partners earned first place in the Google Analytics & Data Infrastructure category, while our work with Oatly received second place in Audience Reach & Brand Measurement. These awards mark a proud partner moment and highlight the innovation, collaboration, and data-driven creativity that define how we move faster, smarter, together.
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Booking.com, the global leader in online travel, has partnered with Netflix’s smash-hit series Wednesday for a global TV and social campaign that takes gothic elegance on holiday. Created by Jellyfish, Gravity Road and Biscuit Productions, the work builds on Booking.com’s global Find whatever you’re booking for platform, showing that the brand has the range to satisfy even the most impossible-to-please traveller.
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Alongside client Apple, we've won a Silver at Cannes Lions 2025 in the Social & Creator category for our work on the Severance S2 Integrated Campaign with Apple TV+. A big win for creativity, teamwork, and storytelling.
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Jellyfish is thrilled to have won the 2025 Databricks Emerging Global Training Partner of the Year. Presented at the annual Data + AI Summit, the award recognizes Jellyfish's exceptional contributions and innovations in technical training and education. As a leader in providing technical training for businesses operating in the technology sector, including data, analytics, GenAI and cloud technologies, we’re honored to receive this recognition.
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Jellyfish brings a playful irreverence to car servicing, reinforcing Toyota’s ‘We Go Beyond’ positioning by showing just how good aftercare can be.
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We’re pleased to unveil our brand new, industry first AI-powered media in-housing platform, marking a significant milestone in our ongoing transformation into an AI-first company. To mark this change and underline our commitment to exploration and innovation in the AI space, we’ve also updated our identity, with a fresh new look for the Jellyfish brand.
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Japan Airlines launches the "You Mean the World" campaign, featuring Liverpool FC players, to celebrate the spirit of omotenashi and deliver exceptional travel experiences.
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Share of Model™ Platform a single-view interface enables companies to analyze how different Large Language Models (LLMs) perceive their brands, products and services. Helping brands optimise for stronger AI-driven results.
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We are Google Australia's GMP Partner of the Year. This prestigious recognition highlights our unwavering commitment to delivering exceptional service to Australian and New Zealand organizations across the full Google Marketing stack.
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We’re thrilled to expand our media capabilities in Australia by introducing new experts to our local team.
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Jellyfish is thrilled to have won the Campaign Ad Net Zero Awards 2024: the Sustainability Best Practice Award - Agency (EMEA). This award recognizes our innovative J+Bidding for Climate solution, which helped HEINEKEN France reduce the carbon intensity of their programmatic media impressions while improving performance using the DV360 custom bidding algorithm.
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Jellyfish, in partnership with Swarovski, has achieved a prestigious Gold award at The Drum Festival Awards for Media in the SEO and PPC Integrated category. This recognition highlights the success of Jellyfish’s “One Search” strategy, which drove significant search performance improvements for Swarovski while optimizing media spend.
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Jellyfish, a major integrated global digital marketing business, announces the appointment of Marie Raimbert-Galtier as Managing Director France. This decision marks a key milestone in the evolution of the French operation, addressing the challenges of growth and transformation in an ever-changing digital environment.
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At Jellyfish, we are excited to announce a significant leadership transition within our UK operations. Our UK Managing Director, Rick Lamb, is moving on from Jellyfish after a remarkable five-year journey, paving the way for Nick Fettiplace to step in and take the helm.
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Our parent company, the Brandtech Group recently announced a groundbreaking collaboration with Google Cloud. This partnership integrates Google Cloud's advanced AI models into industry-leading generative AI marketing platform, Pencil Pro. This move is set to transform the marketing landscape, providing unparalleled tools and capabilities to brands worldwide.
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We are thrilled to announce the appointment of Nick Morris as our new Global Chief Financial Officer. Nick joins us with an impressive background, having held senior roles at leading companies such as Mindshare, WPP, and HP.
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We are very proud to have been awarded the Amazon Marketing Cloud Service and Software Provider badge by Amazon. This is a new milestone and a great recognition of our work with Amazon and our clients on Amazon Marketing Cloud.
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We are thrilled to announce that Jellyfish, in partnership with Swarovski, has been awarded Silver in the Media Innovation category at The Drum Awards Marketing EMEA 2024. Our integrated media One Search solution, significantly enhanced Swarovski's global search performance across 38 markets, resulting in remarkable growth in revenue and website traffic while reducing paid media investment.
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At Google Marketing Live this week, Pencil Pro’s partnership with the Google Ads asset library was officially launched, enabling clients to create assets for formats such as PMAX and export them directly into the Google Ads system.
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On 23rd May, Jellyfish proudly joined VELUX on stage at the prestigious Google AI Day in Copenhagen, marking our debut participation in this exciting event.
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We are proud to announce the promotion of Natasha Wallace to managing director for the Netherlands for continued growth in the market
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We are proud to share our recent success at the Grand Prix de la Data, where we secured three notable awards. This achievement reflects our ongoing dedication to innovation and excellence in the field. Let's explore each accolade and what it signifies for our approach.
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We are thrilled to announce success at the prestigious Google Cloud Partner Awards, where we have been honored for our outstanding contributions to training and customer success. As pioneers in the digital landscape, we are proud to receive this recognition as the partner of the year for the third consecutive year (2022, 2023 and 2024).
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We are thrilled to announce that Jellyfish has been officially certified as a global AdTech Reseller for Amazon Demand-Side Platform (DSP). This prestigious badge empowers Jellyfish to offer Amazon DSP services to partners and brands seeking to take control of their AdTech operations.
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This new creative model combines tech-driven ideation with human-generated social creativity, connecting all 400 content and experience experts across the globe, powered by the integration of Pencil Pro.
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Pencil Pro is a Generative AI platform built especially for marketing, allowing its users to generate advertising and social/digital content. As one of Fast Company's Most Innovative Companies of 2024, Pencil Pro–a member of the BrandTech group, which Jellyfish is also a part of–has revolutionized the way we drive creativity and efficiency for our clients.
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For the first time, Jellyfish launches a DEI report. Based on a survey taken with our global talent, it helps us set new KPIs to foster an even more inclusive environment.
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We’re excited today to launch our new round of GA4 Sunrise Sessions. Each session covers one key topic to provide you with concise and actionable information, delivered within a 30-minute webinar. After each session, there will be time for Q&A and requesting topics for future sessions.
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Oatly, the pioneering Swedish oat milk brand known for its innovative approach to sustainability and deliciously creamy oat-based products, has unveiled its partnership with Jellyfish, the integrated global digital marketing business, as they continue to revolutionise their approach to content, commerce and community.
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As artificial intelligence (AI) continues to advance, the role of large language models (LLMs) like ChatGPT, Meta’s Llama 2, and Microsoft’s Copilot becomes increasingly significant. In a recent article with Adweek, Jack Smyth, Chief Solutions Officer at Jellyfish, discusses how these AI-powered chat programs are not only answering billions of search queries each day but also shaping perceptions of brands.
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As AI reshapes industries, Jellyfish is committed to guiding organizations through this transformative era. However, a recent LinkedIn report highlights a concerning trend: a lack of investment in AI training. Explore how Jellyfish addresses this gap through innovative Learning & Development (L&D) initiatives.
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Jellyfish is proud to announce the appointment of Romain Delon as VP of Commerce. This appointment follows the acquisition of Acorn-i and the establishment of Jellyfish Commerce, which aims at structuring and strengthening the dedicated Digital Commerce offering within the group.
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Every technological advancement evokes divergent reactions, often based on immediate perception rather than long-term vision. As generative artificial intelligence (AI) asserts itself in creative industries, are leaders aware of its full potential? Nicola Kemp's article prompts this question, prompting reflection on whether generative AI is viewed merely as a content creation tool rather than a transformative force.
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In the rapidly evolving landscape of social media advertising, staying ahead of trends is crucial for brands to maintain their competitive edge. Amidst the dynamic shifts in consumer behavior and technological advancements, Eb Adeyeri, our VP of Paid media, discusses with Dan Meier at VideoWeek invaluable insights and strategies to help brands navigate the complexities of social media advertising in 2024.
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Jellyfish is proud to collaborate with YouTube in empowering creators on their platform. Our recent initiative involves the relaunch of the @youtubecreators Instagram account, providing invaluable insights and guidance to YouTube creators.
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In this exclusive interview, Claire Leon, co-founder of Acorn-i, shares her insights on the recent merger with Jellyfish and what it means for the future of digital advertising in the retail sector.
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Jellyfish is pleased to announce its now part of the Walmart Connect Partner Network, marking a significant step forward in our commitment to providing cutting-edge e-commerce advertising solutions.
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We’re proud to announce we have won gold in Print Craft with The Missing Jewels campaign for Netflix/ Lupin at the Epica Awards, the creativity festival judged by the top-notch advertising journalists.
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In the coming years, brands and marketers will have to reshape the influence they are having on our consumerist culture and better connect to the reality of our climate predicament, writes Jellyfish’s VP of sustainability.
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eReal is changing; will it remain unpolished and ad-free or will it shift towards a more commercial framework now that it's courting influencers? Our VP Paid Social and Platform PartnershipsEb Adeyeri spoke with The Media Leader.
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Jellyfish has become a Snap Strategic Data Partner, as the tech company continues to remain agile around privacy, performance and measurement for its advertisers.
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Gen Z use Tiktok for search just as much as they use Google. EVP of Paid Social Shamsul Chowdhury spoke to AdExchanger about how marketers can learn from - and capitalize on - this new realm of search.
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Read about the amazing campaign we did with HOKA to celebrate nurses, published as a Twitter case study.
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