Analytics 360 acts like a light Data Management Platform (DMP) enabling you to target relevant ads and website experiences to your audiences.
On this one day, hands-on course you’ll learn about the key feature differences between the free and enterprise Analytics 360 product and the central role it plays in marketing and website optimisation.
Our expert trainers are experienced users of the tool and will advise how to understand user journeys using Custom Funnels, as well as share best practice for how to design a basic audience strategy for analysis and remarketing.
You’ll also learn how to integrate Analytics 360 with Google Ads and Display & Video 360 to share first party data to drive marketing efficiencies.
Our Analytics 360 course is offered as a private training session. It can be delivered at our own training venue in the Arenco Tower, any location of your choice or via Virtual Classroom. We can tailor the content to your business needs, which is ideal if you have a team that you want to bring up to speed in configuring Analytics 360 to generate reliable, insightful reports to serve the rest of the business.