The course starts with a thorough introduction to the industry from an Ad-serving perspective. We'll cover paid media and display principles and look at best practices for success when using Campaign Manager.
You'll learn about the fundamentals of Campaign Manager in order to understand the workflow behind using an ad-serving solution, as well as understand the reporting capabilities within Campaign Manager.
Led by one of our experienced GMP trainers, we'll demo of a full campaign creation from advertiser to campaign and sending ad tags to publishers.
Our Fundamentals of Online Tracking course is offered as a private training session. It can be delivered at our own training venue in the Arenco Tower, any location of your choice or via Virtual Classroom.