Fundamentals of Online Tracking

Name: Fundamentals of Online Tracking
Price: 1650.00 AED

If you want to understand the fundamentals of online media, this one-day course covers the key processes and metrics for success when using Campaign Manager.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

The course starts with a thorough introduction to the industry from an Ad-serving perspective. We'll cover paid media and display principles and look at best practices for success when using Campaign Manager.

You'll learn about the fundamentals of Campaign Manager in order to understand the workflow behind using an ad-serving solution, as well as understand the reporting capabilities within Campaign Manager.

Led by one of our experienced GMP trainers, we'll demo of a full campaign creation from advertiser to campaign and sending ad tags to publishers.

Our Fundamentals of Online Tracking course is offered as a private training session. It can be delivered at any location of your choice or via Virtual Classroom.

Course overview

Who should attend:

If you're new to online marketing or would like to refine your knowledge across the fundamentals of paid media and ad-serving with Campaign Manager, this course will help.

Walk away with the ability to:

Identify key paid media metrics for success as well as media planning processes
Describe the role of a third-party ad server and where it fits within the GMP tech stack
Navigate with ease within the Campaign Manager UI
Adopt best practices around campaign creation workflow
Use the Campaign Manager reporting tool to track all your paid media performance

Course agenda

Online Media Industry Overview

Overview of the complex online media landscape

Fragmented ecosystem

Concept around Paid Media

What are the metrics for success?

What is Display Advertising?

Planning your online media activities

Role of an Ad-Server?

Why do we need one?
Control - Management - Attribution tool

Campaign Manager Introduction

General UI Navigation Points

Advertiser Tab

Simple Dtree Architecture and Concept

Floodlight Tracking - Top Line Overview

Types of Floodlights (counters and sales)

Campaign Tab - Overview and Concept

CM demo (on screen)

Introduction to CM Reporting

The Summary Tab
Report Builder Standard Basic overview

Book this course

Call our sales team today

44 2039709737