Google Analytics 4 Reporting

The next generation of Google Analytics is here! Learn how to dive into your combined app and website analytics data and get ahead of the curve with our Google Analytics 4 training.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course looks at the newest version of Google Analytics - Google Analytics 4. Formerly called GA App+Web, Google Analytics 4 (GA4) is billed to be the future of Google Analytics. It is an entirely new way of looking at analytics that focuses on measuring websites alongside native apps, achieving cross-device measurement.

In the course, we’ll talk through how you can get started using GA4, as well as covering the interface, key reports, and major differences between it and the previous version of GA. You’ll go away with the knowledge to start making full use of this exciting new innovation straight away!

Our Google Analytics 4 course is available as a private training session at our training venue in the Arenco Tower, a location of your choice or via Virtual Classroom.

Course overview
Who should attend:

This course focuses on the reporting elements of GA4. It is a good starting point for anyone who wants to get familiar with what the latest version of GA has to offer or for those who are starting to use GA4 for the first time.

Walk away with the ability to:
  • Understand the basic building blocks of analytics data and the capabilities of GA4
  • Derive insights about your users, marketing, and user experience on both your website and your app
  • Dig even deeper into your data by building custom reports in the Analysis Hub
  • Learn how to use audiences, user properties, parameters and other GA4 specific elements

To get the most out of this course we recommend that you have access to a GA 4 property but we can also use a demo account.

Course agenda
Analytics Fundamentals
  • The analytics framework
  • How web and app tracking works
  • Dimensions and metrics
  • Scoping on GA4
  • GA4 account structure
Measurement planning
  • Website objectives
  • Macro & micro conversion
  • Creating a measurement plan
Getting started with GA4
  • Creating a GA4 property
  • Adding data streams
  • Enhanced measurement
  • Enabling data collection
GA4 reporting interface
  • Interface overview
  • Creating comparisons
  • Real time reporting
  • Life cycle reports
  • Technology reports
  • Event reporting
GA4 configuration
  • Custom definitions
  • User properties
  • Audiences for remarketing
GA4 Analysis Hub
  • Overview of report types
  • Building explorations and funnels
  • Exporting & sharing reports
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