From exploring the programmatic landscape to omnichannel measurement, Mini Labs are designed to culminate in a forward-facing action plan, complete with accountabilities and timelines to support your business on your digital transformation journey.
Right for you if you are using a last click model and are looking at how to take a more customer-centric approach.
What you’ll learnA blueprint for selecting an attribution model and next steps for implementation.
Right for you if you are using a last click model and are looking at how to take a more customer-centric approach.
Reveals how to take into account the full customer journey by moving from a last click to multi-touch attribution model.
What you’ll learnA blueprint for selecting an attribution model and next steps for implementation.
Perfect forMarketing managers, marketing directors, media buyers, media agency partners, creative agencies
Maturity levelNascent
Right for you if you are looking to ensure your digital measurement is set up to be effective.
What you’ll learnA digital-first measurement plan for 2-3 business goals How to outline steps to activate the measurement plan
Right for you if you are looking to ensure your digital measurement is set up to be effective.
Looks at the value of measurement throughout the entire customer journey. Clears up the difference between KPIs and metrics and aligns both to business goals.
What you’ll learnA digital-first measurement plan for 2-3 business goals How to outline steps to activate the measurement plan
Perfect forBrand managers, directors and creative agencies, end advertiser and their agency
Maturity levelNascent
Right for you if you are looking at how to grow their business by understanding performance.
What you’ll learnAn action plan for how the business can apply modern technology to benefit its customers.
Right for you if you are looking at how to grow their business by understanding performance.
Outlines how to audit marketing assets, see how they’re being tracked and identify the full value they contribute to the business. Identifies insights and potential areas for business growth.
What you’ll learnAn action plan for how the business can apply modern technology to benefit its customers.
Perfect forPerformance marketing managers and directors
Maturity levelNascent
Right for you if you are looking to make the most of Cloud for marketing opportunities.
What you’ll learnCloud for marketing use case(s) that are relevant for your business.
Right for you if you are looking to make the most of Cloud for marketing opportunities.
Reveals how to understand the consumer journey, predict marketing outcomes, and personalise the customer experience with Cloud for marketing.
What you’ll learnCloud for marketing use case(s) that are relevant for your business.
Perfect forDigital marketing manager, digital business intelligence managers, data engineers, data science teams
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you're looking to drive ad campaign efficiencies and improve performance.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Right for you if you are looking to drive ad campaign efficiencies and improve performance.
Ensure your advertising spend is optimised in real time, personalised and drives results.
What you’ll learnAn action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.
Perfect forMarketers whose organization is using Google Ads
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you want to progress to a higher level of omnichannel maturity.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Right for you if you want to progress to a higher level of omnichannel maturity.
Customers will have the opportunity to assess their organisation's current omnichannel maturity level and identify areas for strategic development.
What you’ll learnA clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.
Perfect forDigital media teams, Data specialists, buy-in of C-Levels to drive omnichannel performance
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are curious about mobile and the implications of connectivity but aren't sure how it affects your business.
What you’ll learnAn action plan for how your business can apply modern technology to benefit its customers.
Right for you if you are curious about mobile and the implications of connectivity but aren't sure how it affects your business.
Explores how mobile technology and IoT affect and are affected by changing consumer behaviours. Gets you thinking about how to leverage tech to solve business problems.
What you’ll learnAn action plan for how your business can apply modern technology to benefit its customers.
Perfect forMedia, digital, product, brand managers, directors
Maturity levelNascent
Right for you if you are already implementing automated marketing technology, have started to articulate business challenges and are inspired by automated marketing.
What you’ll learnAn action plan for combining different tech problems to solve company challenges.
Right for you if you are already implementing automated marketing technology, have started to articulate business challenges and are inspired by automated marketing.
Introduces the full stack, discusses its benefits and showcases best in class examples.
What you’ll learnAn action plan for combining different tech problems to solve company challenges.
Perfect forBrand managers, directors and creative agencies, end advertisers and their agency if unfamiliar with full stack
Maturity levelNascent
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.
An ideal session to run with agencies who have emerging and connected clients, and want to consider the potential of search to solve their clients' business challenges.
What you’ll learnA draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.
Perfect forPlanning lead, client lead, search function lead (account director or above)
Maturity levelEmerging, Connected
Right for you if you want your business to embrace data-driven attribution and a holistic view of the customer - you should be familiar with web analytics and the complexity of the path to purchase.
What you’ll learnAn outline of how to apply data-driven attribution and holistic thinking to an upcoming campaign.
Right for you if you want your business to embrace data-driven attribution and a holistic view of the customer - you should be familiar with web analytics and the complexity of the path to purchase.
Details the value of data-driven attribution and adopting a holistic view of the customer. Explores the differences between rule-based and data-driven attribution models and covers how to overcome common attribution challenges.
What you’ll learnAn outline of how to apply data-driven attribution and holistic thinking to an upcoming campaign.
Perfect forBrand managers, directors and creative agencies; end advertisers and their agencies if they're not familiar with data-driven attribution and holistic-view thinking
Maturity levelNascent, Emerging
Right for you if you want to review your current marketing and see opportunities for growth over the coming year.
What you’ll learnA prioritisation plan of ranked measurement projects that meet your business goals.
Right for you if you want to review your current marketing and see opportunities for growth over the coming year.
Analyse your marketing to highlight opportunities for efficiencies and business growth.
What you’ll learnA prioritisation plan of ranked measurement projects that meet your business goals.
Perfect forMarketers across all levels, except C-suite
Maturity levelNascent, Emerging, Connected
Right for you if you want to improve your speed and conversion metrics.
What you’ll learnAn action plan to improve their mobile load time and build their investment case.
Right for you if you want to improve your speed and conversion metrics.
Participants will critically assess their mobile sites by taking the speed test and comparing the results to industry benchmarks.
What you’ll learnAn action plan to improve their mobile load time and build their investment case.
Perfect forProduct owners, brand managers, marketing and / or IT directors, agency representatives, senior stakeholders
Maturity levelNascent, Emerging
Right for you if you are curious about omnichannel but aren’t familiar with its benefits or how to align teams around it.
What you’ll learnAn action plan identifying changes needed to implement omnichannel strategies within your business.
Right for you if you are curious about omnichannel but aren’t familiar with its benefits or how to align teams around it.
Examine how broader omnichannel strategies and measurements can benefit your business and the measurement tools that can improve cross-team functioning.
What you’ll learnAn action plan identifying changes needed to implement omnichannel strategies within your business.
Perfect forC-Level executives in businesses with a retail focus who have completed the “Become an omnichannel-first company” Mini Lab. Could also work for larger groups with cross functional senior stakeholders from finance, sales, IT, and analytics.
Maturity levelNascent, Emerging, Connected, Multi-moment
Right for you if you are curious about programmatic technology but aren’t that familiar with what makes it work.
What you’ll learnA programmatic rationale statement showing why you should incorporate programmatic into the business.
Right for you if you are curious about programmatic technology but aren’t that familiar with what makes it work.
Introduces programmable marketing and programmatic technology. Discusses the benefits of both. Showcases a best in class example.
What you’ll learnA programmatic rationale statement showing why you should incorporate programmatic into the business.
Perfect forBrand managers, directors and creative agencies; end advertiser and their agency if they are not familiar with programmatic
Maturity levelNascent
Mini Labs are for up to 15 people from the same business. A member of the jellyfish Training team will contact you to discuss the date of the training and for learners names and email addresses at post purchase.
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Deliver attention-driving, intuitive experiences across digital touchpoints
Organise data to identify, understand and influence the most valuable audiences throughout the sales funnel
Efficiently reach your identified audiences across all ad inventory types and channels, with the right levels of control
Optimise marketing operations to drive profitability and growth
Improve decision-making and results by working collaboratively across teams and with specialised partners