Facebook is part of the Meta family of apps, and alongside Google, is the go-to platform for online marketers and advertising spend. As Meta also owns Instagram, all ads are run through the same platform - therefore this one day course will cover paid strategies across both channels.
The Facebook Advanced: Media Buying course is built for practitioners already managing paid campaigns across Facebook, Instagram and Messenger but looking to learn advanced techniques to improve brand awareness and drive performance. A large section of the training will be spent in-platform where you’ll be given tasks to choose the appropriate set-up based on requirements for a media plan.
If you’re looking for a Facebook campaign strategy training session, then the Media Buying training course is recommended, but if you’re responsible for managing campaigns end to end, then we’d recommend taking both the buying and the Facebook Ads: Media Planning training courses together.
This course is available in Germany via Virtual Classroom or as a private training session.