Google Optimize & Optimize 360

Learn how to plan and action the implementation of Optimize & Optimize 360 on this one day course.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

As a Google certified partner for Optimize 360, we’re committed to helping you get the most value out of testing & personalising for your key user groups.

This one day course is led by one of our Optimization practitioners, who are experienced across all industries and will demonstrate how Google Optimize and Optimize 360 can help you identify which journeys work best for your business.

This course covers the best practices around the deployment and use of Optimize & Optimize 360, including the integrations with GMP, an overview on testing, targeting, personalization, and more.

By going through this course and the use case scenarios provided, you will be able to use Optimize from initial set-up to final test and build a strong testing foundation to tackle any future.

Our Google Optimize & Optimize 360 course is offered as a Virtual Classroom course, which will be hosted from the UK. It is also available as a private training session and can be delivered on-site at your office or a location of your choice.

Course overview
Who should attend:
Whether you’re an Optimisation rookie or CRO pro, this course is for anyone who wants to know more about Google Optimize and Optimize 360 and how they can use it to maximise conversion optimisation efforts.
Walk away with the ability to:
  • Describe the importance of website optimisation
  • Choose between a range of testing types and approaches
  • Implement Google Optimize and Optimize 360
  • Develop an optimisation and personalisation strategy
  • Discover targeting opportunities and reporting methods
Course agenda
Introduction
  • Google Analytics 360 Suite Overview Cycle
  • Principles of Website Optimisation
Getting started
  • Qualitative & Quantitative Research
  • Strategy and Planning
  • Case Study
How Optimize & Optimize 360 works
  • Google Analytics 360 Stack
  • Google Analytics 360 Suite integrations
  • Optimize overview
Benefits of Optimize & Optimize 360
  • Solutions for 3 optimisation challenges
  • Experience optimisation
Optimize Setup
  • Account structure
  • Linking Optimize and Analytics
  • Deploy Optimize
  • Snippet deployment
  • Optimize and GTM
Testing strategy
  • A/B split testing
  • Multivariate (MVT)
  • Redirection testing
  • Multi-page Funnel test
Test & Personalise
  • Experiment objectives
  • Targeting
  • Segmentation
  • Personalisation
  • Developer options
  • Reporting
Integrations & Synergy
  • Google AdWords
  • DoubleClick
  • Google BigQuery
How Optimize & Optimize 360 compares to other tools
Upcoming courses
Virtual Classroom
Google Optimize & Optimize 360
Mon, Oct 11 2021
430€ ex USt
ADD TO BASKET
Virtual Classroom
Google Optimize & Optimize 360
Fri, Dec 10 2021
430€ ex USt
ADD TO BASKET
Upcoming courses
Virtual Classroom
Google Optimize & Optimize 360
Mon, Oct 11 2021
430€ ex UST
ADD TO BASKET
Virtual Classroom
Google Optimize & Optimize 360
Fri, Dec 10 2021
430€ ex UST
ADD TO BASKET
Book this course
430 ex USt
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