GERMANY

Introduction to Facebook Advertising

Want to learn how to advertise your business or brand online with Facebook and Instagram ads? Our course will teach you how to run successful advertising campaigns.
product
1-day
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Alongside Google, Facebook is the go-to platform for online marketers and advertising spend. As Facebook owns Instagram, all ads are run through the same platform - therefore this one day course will cover paid strategies across both channels.

On the Introduction to Facebook Advertising course, we help beginners get to grips with setting up their own Facebook ad campaigns without making the common mistakes that can cost you money. The training is designed to help users navigate the platform, understand how advertising works and learn what good creative work looks like.

If you're looking to take your Facebook Ads knowledge even further, check out our Advanced level Facebook Media Planning and Facebook Media Buying courses.

This course is available in Germany via Virtual Classroom or as a private training session.

Course overview
Who should attend:
On this training course you will learn about choosing an advertising objective, how ads are created, targeted and delivered on Facebook Ads Manager. You’ll also learn how to build a target audience using data signals and design creative that engages users.
 
We recommend this course if you want to learn how to use and set up your own Facebook advertising campaigns to market your business. You may be a business owner or a professional in a digital, marketing or PR role.
 
Walk away with the ability to: 
  • Understand how Facebook advertising can help you market your business
  • Navigate business manager including where to find the Facebook pixel
  • Set up a Facebook campaign within Facebook Ads Manager, including structure and best practice
  • Design and build effective ads
  • Use Ads Manager to understand campaign performance
Course agenda
Introduction to Facebook Advertising
  • Facebook family of apps
  • Advertising overview
  • Organic vs Paid
Ads buying types
  • Boosting a post vs Facebook Ads Manager
  • Considerations for boosting posts
  • Ad auction and delivery overview
Facebook Campaign Setup
  • Campaign structure and set up
  • How to determine your campaign objective
  • Setting budgets and bids (campaign budget optimisation)
  • Building audiences
  • Determining placements
Designing & Creating a Facebook Ad
  • Facebook ad types and when to use them
  • Building an ad
  • Ad creative best practice
Case Studies
  • Understanding what 'good' looks like
Tracking & Measurement
  • Pixel: what it is and how to use it
  • Introduction to Conversions API
Reporting
  • How to use Ads Manager to understand campaign performance
  • Different metrics and what they mean
Upcoming courses
Virtual Classroom
Introduction to Facebook Advertising
Mon, Mar 07 2022
430€ ex USt
ADD TO BASKET
Virtual Classroom
Introduction to Facebook Advertising
Mon, May 09 2022
430€ ex USt
ADD TO BASKET
Upcoming courses
Virtual Classroom
Introduction to Facebook Advertising
Mon, Mar 07 2022
430€ ex UST
ADD TO BASKET
Virtual Classroom
Introduction to Facebook Advertising
Mon, May 09 2022
430€ ex UST
ADD TO BASKET
Book this course
430 ex USt
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