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Advanced Marketing Analytics

Looking to boost your organisation’s marketing efficiencies with Google Cloud? Understand the process behind building relevant audiences using predictions and machine learning with our Advanced Marketing Analytics training.
product
Advanced 2 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This advanced two-day course looks at the premium features of Analytics 360 that are relevant to building predictive audiences using the Google Cloud and Google Marketing Platforms.

We also look at how to write SQL queries in BigQuery using Analytics 360 data, as well as how to create Machine Learning models and BigQuery as a marketing data warehouse.

Our Advanced Marketing Analytics course is available as a private training session and will run over two consecutive days. It can be delivered on-site at your office, a location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:
If you want to gain an understanding of how your organisation can get the most out of this free product, as well as gain experience in building dashboards, this course will help.
 
We make use of a demo Google Analytics account and an example Google Sheets dataset for the practical elements and demonstrations in this course - which you will be granted access to as well, but to get even more out of the day, we recommend that you also have access to your own relevant data sources that you want to use in a Data Studio dashboard.
Walk away with the ability to:
  • Use Google Analytics and other data sources together to create a dashboard
  • Understand the end to end dashboard planning process, including KPI setting and wireframing
  • Create your own dashboard using Data Studio’s functionality
  • Design clear and concise, yet visually appealing dashboards in accordance with best practices and making use of key design principles
Course agenda
On day one we'll cover:
  • Analytics 360 Overview, Audiences in GMP and Introduction to GCP
  • Key features of Analytics 360
  • GMP integrations with Analytics 360
  • Audience sharing between GMP and Analytics 360
  • Introduction to Google Cloud Platform
  • Advanced Marketing Use Cases
  • BigQuery & SQL Introduction
On day two we'll cover:
  • Advanced Analysis in BigQuery and Creating BQ ML Models
  • Analytics Functions
  • Advanced Analysis of Analytics 360 Data in BigQuery
  • Importing / Exporting Data in BigQuery
  • IAM Access & Costing
  • Creating & Validating ML Models in BigQuery
  • Using Machine Learning models for marketing outcomes
  • BigQuery Data Transfer
  • Introduction to ADH
Book this course
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