Introduction to Facebook Advertising

4.9 / 5 Feefo reviews
Want to learn how to advertise your business or brand online with Facebook and Instagram ads? Our course will teach you how to run successful advertising campaigns.
1 day
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Alongside Google, Facebook is the go-to platform for online marketers and advertising spend. As Facebook owns Instagram, all ads are run through the same platform - therefore this one day course will cover paid strategies across both channels.

On the Introduction to Facebook Advertising course, we help beginners get to grips with setting up their own Facebook ad campaigns without making the common mistakes that can cost you money. The training is designed to help users navigate the platform, understand how advertising works and learn what good creative work looks like.

Our Introduction to Facebook Advertising course is available as a live Virtual Classroom or private training session.

Course overview
Who should attend:
We recommend this course if you want to learn how to use and set up your own Facebook advertising campaigns to market your business. You may be a business owner or a professional in a digital, marketing or PR role.
Walk away with the ability to: 
  • Understand how Facebook advertising can help you market your business
  • Navigate business manager including where to find the Facebook pixel
  • Set up a Facebook campaign within Facebook Ads Manager, including structure and best practice
  • Design and build effective ads
  • Use Ads Manager to understand campaign performance
Course agenda
Introduction to Facebook Advertising
  • Facebook family
  • Advertising overview
  • Organic vs Paid
Ads buying types
  • Boosting a post vs Facebook Ads Manager
  • Considerations for boosting posts
  • Ad auction and delivery overview
Facebook Campaign Setup
  • Campaign structure
  • How to determine your campaign objective
  • Creating a Facebook ad campaign and assigning an audience
  • Forecasting and budgets
The Pixel
  • What it is and how to use it
Designing & Creating a Facebook Ad
  • Common Facebook ad types and when to use them
  • Building an ad
  • Ad creative best practice
Case Studies
  • Understanding what 'good' looks like
  • How to use Ads Manager to understand campaign performance
  • Different metrics and what they mean
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Independent Service Rating based on 11 verified reviews
Facebook Advertising Advanced
Danni 29 September, 2021
Really engaging and interactive training which benefitted the whole team and created a forum for really interesting discussion and actionable next steps
Facebook Advertising Standard
Trusted Customer 19 July, 2021
Brilliant service. Couldn't expect nothing less .
Facebook Advertising Advanced
Holly Penhale 9 April, 2021
Brilliant teacher, great content, very informative!