So, you’ve designed and developed a mobile app and are ready to launch it into the app stores. But how do you ensure that it acquires and retains active users, and doesn’t languish on the platform untouched?
On this one-day course you’ll learn everything you need to know about app store optimisation, deep-dive into Apple and Google’s app advertising platforms, and explore what it takes to make sure you’re capturing and converting as many app store visitors as possible.
You’ll consider tactics for maximising organic app search visibility and download and paid advertising opportunities to boost app installs and actions. We’ll also show you how to best measure app user performance through app analytics platforms and learn techniques to overcome one of the biggest challenges with mobile apps – user engagement and retention.
Our Mobile App Marketing course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in the UK.
Course overview
Who should attend:
This course is for anyone responsible for building and sustaining an iOS or Android app user base; whether you’re an app developer, a start-up app-based business or working in a business for which an app is a critical component of your customer experience.
What you'll learn:
By the end of this course, you will be able to:
- Create and optimise your app store presence
- Create and optimise app advertising campaigns (using Apple Search Ads and Google App campaigns)
- Interpret app analytics data and user engagement performance
- Create and optimise app CRM campaigns and communications
Course agenda
- Overview of ASO
- Overview of the app stores and their app search ranking algorithms
- Keyword research and strategy
- Optimising metadata for app search visibility
- Optimising app store assets for conversion
- Uploading apps and app assets
- Measuring app store performance
- Overview of App Search Ads and the console
- Developing a campaign strategy
- Structuring a campaign
- Reporting, optimisation, testing
- Overview of Google App campaigns (within Google Ads)
- Developing a campaign strategy
- Structuring a campaign
- Ad assets
- Reporting, optimisation, testing
- Mobile app measurement platforms and providers
- Attribution
- Tactics for improving app user engagement and retention
- Optimising app personalisation
- Optimising push notification messaging
- Optimising other CRM messaging