Blogs and Resources
Latest insights
Blog Posts
27 Nov, 2020
Understanding Google Analytics Channels
Being able to understand and analyze channels is essential. You need to know what they are and how to interpret thei...
10 Nov, 2020
So, we’ve all seen ads appearing in Google Search, served via the Google Ads platform, but how does Google determine which order to show ads with the searc...
15 Oct, 2020
This week Google announced the arrival of GA4, the latest shiniest version of Google Analytics. So what's new and why should you be using it?...
07 May, 2020
We tested SparkToro to see how the data from customers’ online profiles drive deeper audience marketing insights.
As digital marketers, we constantly want...
Blog Posts
27 Nov, 2020
What are Channels in Google Analytics?
10 Nov, 2020
Google Ad Rank and How to Improve it
15 Oct, 2020
Google Announces the New Google Analy...
07 May, 2020
SparkToro: Helping marketers understa...
Resources & Downloads
05 Sep, 2018
You’ve got your campaign all ready to go - you just need to figure out how you’re going to track the success of your campaign.
How will you know if ...
16 Feb, 2018
Access our keyword research template. Free to use and share via Google sheets.
The following guide forms part of our SEO Standard course. If you want to ...
Resources & Downloads
05 Sep, 2018
Using UTM parameters to measure campa...
16 Feb, 2018
Keyword Research Template
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