Attribution in Campaign Manager

Learn how to make the best use of the Campaign Manager platform for cross-channel Attribution reporting.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This advanced, one day course is ideal if you want to understand how to integrate all of your channels in Campaign Manager or want to move away from last click attribution and need help interpreting the data you get from Attribution Reporting.

We'll share best practices when it comes to cross-channel Attribution in Campaign Manager from data integration to data insights and interpretation.

We will look at how to plan your conversion strategy, as well as best practices to integrate your media channels to ensure that you have a full view of your activity when it comes to Attribution.

We will also have an in-depth review of Attribution reporting in Campaign Manager and how to transform the insights you will gain from those reports into strategic action that will take the performance of your campaign to the next level.

Our Attribution in Campaign Manager course is offered as a private training session and can be delivered at our training facility in the World Trade Center, Barcelona, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:

Whether you’re a Data Analyst, Account Manager, Performance or Strategy Manager this course is ideal if you want to understand how to integrate all of your channels in Campaign Manager or want to move away from last click attribution and need help interpreting the data you get from Attribution Reporting.

Walk away with the ability to:
  • De-duplicate conversions across all your channels in Campaign Manager
  • Track all your media channels in Campaign Manager
  • Implement best practices when creating Attribution Models
  • Interpret data in your Attribution reports
  • Use insights to improve your channels strategies and performance
Course agenda
Introduction to the Google Marketing Platform and Attribution
  • The unified Google Marketing Platform ecosystem
  • Google Attribution Solutions
  • Benefits of Attribution in Campaign Manager
Conversion Tracking in Campaign Manager
  • Introduction to Floodlight tags
  • Floodlight tagging strategy
  • Floodlight Tags implementation and data validation
Cross Channels Integration
  • Display Ads
  • Search
  • Social
  • Affiliates, Email & Others
Data Driven Attribution
  • Rule based vs Data Driven Models
  • Custom Models set-up
  • Data Driven introduction and set-up
Attribution Reporting
  • Overview of Attribution Reporting in Campaign Manager
  • How to interpret the data
  • Using Attribution for cross channel budget allocation
  • Attribution in Report Builder
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