Brand Safety in Display & Video 360

Name: Brand Safety in Display & Video 360
Start: 2024-02-08 00:00:00
Location: Virtual Classroom

Looking to protect your brand in the programmatic space and maximize user exposure online? Learn the ins and outs of brand safety on our one-day course.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course is designed to equip programmatic traders with the ability to optimize programmatic campaigns towards brand safety goals.

Throughout the session, you’ll learn tricks to ensure you are maximizing ad viewability, protecting against fraud and doing the best possible campaign management to display ads on relevant, brand-safe content. You’ll walk away knowing how to best protect the brand you are representing when working on Display & Video 360.

Our Brand Safety in Display & Video 360 course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in Spain.

Course overview

Who should attend:

This course is aimed at programmatic traders already using the Display & Video 360 platform, who want to optimize campaigns towards brand safety goals.

What you'll learn:

By the end of this course, you will be able to:

Use Active View reporting in DV360
Comfortably use the different brand safety features within DV360
Optimize campaigns based on all the brand safety features available
Run campaigns with brand safety targeting and viewability goals
Report on viewability performance, ad verification and ad fraud

Course agenda

Industry Standards and Display & Video 360's Approach

Why should marketers care?
Display & Video 360's built-in controls

Creating Brand Safety Guidelines

Top-line functions to maintain brand control
Verification
Viewability
Ad fraud
Targeting

Display & Video 360’s Brand Safety & Measurement Solutions

Active view
Fraud protection
Content / Audience verification and GRPs
Brand / sales lifts and offline conversions API

Implementing Brand Safety Controls

Digital content labels
Sensitive classifiers
Channels (blacklists / whitelists)
Keywords
Categories

Brand Safety Tips

Things to consider when working with viewability, brand safety and verification
Best practices
Common pitfalls and how to address them

Programmatic Campaign Set-up and Monitoring

Setting up campaigns with brand safety controls
Monitoring

Upcoming courses

Virtual Classroom Brand Safety in Display & Video 360	Thu, Feb 08 2024 430 € ex IVA	ADD TO BASKET
Virtual Classroom Brand Safety in Display & Video 360	Thu, May 02 2024 430 € ex IVA	ADD TO BASKET
Virtual Classroom Brand Safety in Display & Video 360	Thu, Aug 01 2024 430 € ex IVA	ADD TO BASKET

Virtual Classroom