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Brand Safety in Display & Video 360

Learn techniques to protect your brand in the programmatic space and maximise user exposure online.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course aims to equip Programmatic Traders with the ability to optimise programmatic campaigns towards brand safety goals.

You'll learn tricks to ensure you are maximising ad viewability, protecting against fraud and doing the best possible campaign management to display ads on relevant brand-safe content.

The session will allow you to walk away knowing you know how best to protect the brand you are representing when working on Display & Video 360.

Our Brand Safety in Display & Video 360 course is offered via Virtual Classroom, or as a private training session that can be delivered at a location of your choice.

 
Course overview
Walk away with the ability to:
Upon completion of this course you'll walk away with the ability to:
  • Use Active View reporting in DV360
  • Comfortably use the different brand safety features within DV360
  • Optimise campaigns based on all the brand safety features available
  • Run campaigns with brand safety targeting and viewability goals
  • Report on Viewability performance, ad verification and ad fraud
Course agenda
Industry Standards and Display & Video 360's Approach
  • Why should marketers care?
  • Display & Video 360's built-in controls
Creating Brand Safety Guidelines
  • Topline functions to maintain brand control
  • Verification
  • Viewability
  • Ad fraud
  • Targeting
Display & Video 360’s Brand Safety & Measurement Solutions
  • Active View
  • Fraud Protection
  • Content / Audience Verification and GRPs
  • Brand / Sales Lifts & Offline conversions API
Implementing Brand Safety Controls
  • Digital Content Labels
  • Sensitive Classifiers
  • Channels (Blacklists / Whitelists)
  • Keywords
  • Categories
Brand Safety Tips
  • Things to consider when working with Viewability, Brand Safety and Verification
  • Best practices
  • Common pitfalls and how to address them
Programmatic Campaign Setup and Monitoring
  • Setting up campaigns with brand safety controls
  • Monitoring
Upcoming courses
Virtual Classroom
Brand Safety in Display & Video 360
Tue, Jul 25 2023
430 € ex IVA
ADD TO BASKET
Virtual Classroom
Brand Safety in Display & Video 360
Tue, Oct 24 2023
430 € ex IVA
ADD TO BASKET
Upcoming courses
Virtual Classroom
Brand Safety in Display & Video 360
Tue, Jul 25 2023
430 € ex IVA
ADD TO BASKET
Virtual Classroom
Brand Safety in Display & Video 360
Tue, Oct 24 2023
430 € ex IVA
ADD TO BASKET
Book this course
430 ex IVA
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