Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies.
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
From creating placements to generating ad tags, we’ll ensure you learn how to make best use of the platform to achieve your business objectives.
We’ll discuss frequency capping, ad priority, creative rotation and sequential messaging, as well as how to implement third-party tags into your campaigns.
You’ll learn about the importance of capturing your first-party data via CM360 Custom Floodlight Variables and how to leverage your website activities to create custom audiences.
Our Campaign Manager 360 Best Practices course is offered as a live Virtual Classroom. It can also be run as a private training session, which can be delivered at a location of your choice.
Course overview
Who should attend:
This course is suitable for traffickers, Technology Managers and Ad Op teams who want to improve trafficking skills as well as operation skills. You may be working with third-party partners (brand study, DMP, etc.) and want to adopt the right process for deploying their tracking.
Walk away with the ability to:
Create and update the most complex display campaigns
Leverage all tracking capabilities (impression, click, redirect, event tags)
Improve your trafficking efficiency
Identify the process when implementing third-party pixels and trackers for your campaigns
Leverage the most advanced Campaign Manager 360 functions
Troubleshoot skills in order to be the most reactive when fixing an issue
1 day course
Supporting material
Virtual, Private
