Campaign Manager 360 Reporting Deep Dive

Learn how to generate different types of reports and gain powerful insights on your digital performance by using Campaign Manager 360.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one day course covers the best practices around using the main reporting tools available in Campaign Manager 360, including Reporting builder, Summary, Insights and Verification as well as an overview of the Attribution tool.

You’ll learn about the core sections of the reporting interface and how to create, schedule and sending reports from the platform, allowing you to gain a better understanding of how your campaigns perform across the GMP stack.

Our Campaign Manager 360 Reporting Deep Dive course is offered as a live Virtual Classroom or private training session. It can be delivered at our own training venue in the World Trade Center, Barcelona, or any location of your choice.

Course overview
Who should attend:

This course is suitable for Analysts, Account Managers and Marketing Managers who want to learn more about ad-serving reporting and paid media performance, as well as the different reporting modules from Campaign Manager 360.

Walk away with the ability to:
  • Obtain a global understanding of CM360 reporting and its mechanics
  • Create, manage and schedule reports at the push of a button
  • Identify the main metrics and dimensions for each type of report
  • Overview of Attribution with Campaign Manager 360
  • Data Driven Attribution models and what is your performance across your channels
Course agenda
  • Full Stack Overview
  • Advance CM360 integrations
  • Considerations for CM360 reporting
Campaign Manager 360
  • Advertiser hierarchy
  • Impression and click tracker strategy
Introduction to CM360 reporting
  • Summary
  • Insights
  • Verification
Report Builder (Standard)
  • Basic
  • Audience and Creative Performance
  • In-Stream
  • Cross Device
  • Scheduling and sending reports
Report Builder (Floodlight)
  • Basic
  • Scheduling and sending reports
  • Unique Reach
  • Active View
  • Cookie Reach
  • Scheduling and sending reports
Introduction to Attribution with CM360
  • Overview
  • Conversions
  • Assisted Conversions
  • First Interaction
  • Top Conversion Paths
  • Time Lag
  • Path Length
  • Attribution Modelling Tool
  • Channel Grouping and Labelling
Upcoming courses
Virtual Classroom
Campaign Manager 360 Reporting Deep Dive
Fri, May 14 2021
430 € ex IVA
Upcoming courses
Virtual Classroom
Campaign Manager 360 Reporting Deep Dive
Fri, May 14 2021
430 € ex IVA
Book this course
430 ex IVA
Other options available
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