Learn how to produce high-quality content that attracts and retains customers on our one-day Content & Influencer Marketing course.
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Looking to create thumb-stopping content across your media channels and learn tactics to establish brand relevance and generate engagement? This one-day training course will leave you feeling confident in building a robust content and influencer marketing strategy to meet business goals and objectives.
Led by one of our Senior Directors and experienced content strategists, this course will help you understand how to gather data and insight to inform your content marketing plan and teach you how to build customer profiles. You’ll also learn how to use tools to identify relevant content themes, determine the best way to distribute content - including via influencers - and how to measure the success of your activity.
Our Content & Influencer Marketing course is available as a private training session, or via Virtual Classroom.
Course overview
Who should attend:
Our Content and Influencer Marketing training is designed for people working in businesses or for an agency, and who are responsible for comms in either organic and paid social, digital PR, email or SEO.
Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you'll be able to start implementing them the very next day.
Walk away with the ability to:
Understand the principles of content and influencer marketing
Learn how to build a successful content marketing plan
Feel confident creating audience personas
Determine what valuable content is
Identify how to measure the success of your content marketing activities
Course agenda
Introduction to content marketing
What is content marketing?
The changing landscape
2022 - what to watch out for
Content strategy framework
Content Planning
Gathering historic data and insight to inform your plan
Tools for gathering historic brand data
Tools for determining interesting content topic themes
Audience - building your customer profiles
Where to gather audience data and how to use it
Building customer profiles
Targeting already engaged audiences - where to gather the data (1st, 2nd and 3rd party)
Setting SMART objectives
Identifying your objectives aligned to the marketing funnel
How content can play a role achieving marketing objectives - always-on v. short-term
How objectives will inform your strategy
Develop your strategy
The marketing funnel and how it’s evolving
Brand content v advertising tactics
Content tactics
Content marketing and its multiple types - including influencer marketing
The recommended approach to building content for different digital channels
Building content pillars to organise your activity
Case studies - what good looks like
Distribution
The difference between paid, owned and earned media
How content is optimised for different placements
Tools for content planning and distribution
Evaluation
Understanding the return from content marketing investment on business performance / KPIs
It was overpriced considering the "tailored" content was not delivered.
Content Marketing
Trusted Customer20 January, 2020
It's an interesting topic, but this is not my field. But good to know.
Content Marketing
Amanda Evrard18 December, 2019
It was a big subject matter, delivered well, that gave me a lot of useful takeaways including the training manual.Sharing with the other participants was also very useful. Thanks Jellyfish!
1 day course
Supporting material
Classroom, Virtual, Private
