Content and Influencer Marketing

4.7 / 5 Feefo reviews
Learn how to produce high-quality content that attracts and retains customers on our one-day Content & Influencer Marketing course.
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Looking to create thumb-stopping content across your media channels and learn tactics to establish brand relevance and generate engagement? This one-day training course will leave you feeling confident in building a robust content and influencer marketing strategy to meet business goals and objectives.

Led by one of our Senior Directors and experienced content strategists, this course will help you understand how to gather data and insight to inform your content marketing plan and teach you how to build customer profiles. You’ll also learn how to use tools to identify relevant content themes, determine the best way to distribute content - including via influencers - and how to measure the success of your activity.

Our Content & Influencer Marketing course is offered as a Virtual Classroom course, which will be hosted from the UK on British Summer Time (BST). It is also available as a private training sessions and can be delivered at our own training venue in the World Trade Center, Barcelona or any location of your choice.

Course overview
Who should attend:
Our Content and Influencer Marketing training is designed for people working in businesses or for an agency, and who are responsible for comms in either organic and paid social, digital PR, email or SEO.
Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you'll be able to start implementing them the very next day.
Walk away with the ability to:
  • Understand the principles of content and influencer marketing
  • Learn how to build a successful content marketing plan
  • Feel confident creating audience personas
  • Determine what valuable content is
  • Identify how to measure the success of your content marketing activities
Course agenda
Introduction to content marketing
  • What is content marketing?
  • The changing landscape, 2021 continued
  • Content strategy framework
Content Planning
  • Gathering historic data and insight to inform your plan
  • Different channels, different data
  • Tools for gathering historic brand data
  • Tools for determining interesting topic themes
  • How to use this data to inform your plan
Setting SMART objectives
  • Identifying your objectives aligned to the marketing funnel
  • Difference between ongoing and campaign objectives
  • How objectives will inform your strategy
Develop your strategy
  • The marketing funnel and how it’s evolving
  • How different activity sits at different parts of the funnel
  • Brand building vs. commercial activity
Audience segmentation
  • Where to gather audience data across all business verticals
  • Building customer profiles
  • Using this data to inform your content plan
  • Aligning audiences to the marketing funnel
Content tactics
  • The recommended approach to building content
  • Different content themes - written, visual, interactive and audio
  • Aligning content to the marketing funnel (awareness, consideration, conversion and retention)
  • Building content pillars to organise your activity
  • Best practice for search, paid and organic social, digital PR, influencer marketing, email and website
  • Case studies - what good looks like
  • Paid, owned and earned media
  • Tools for content planning and distribution
  • How to measure the success of your content marketing efforts
  • Metrics that matter
  • Tools to help with measuring success
Upcoming courses
Virtual Classroom
Content and Influencer Marketing
Thu, Nov 11 2021
430 € ex IVA
Upcoming courses
Virtual Classroom
Content and Influencer Marketing
Thu, Nov 11 2021
430 € ex IVA
Book this course
430 ex IVA
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Independent Service Rating based on 17 verified reviews
Content Marketing
Trusted Customer 5 March, 2020
It was overpriced considering the "tailored" content was not delivered.
Content Marketing
Trusted Customer 20 January, 2020
It's an interesting topic, but this is not my field. But good to know.
Content Marketing
Amanda Evrard 18 December, 2019
It was a big subject matter, delivered well, that gave me a lot of useful takeaways including the training manual.Sharing with the other participants was also very useful. Thanks Jellyfish!