Content and Influencer Marketing

Name: Content and Influencer Marketing
Start: 2021-11-11 00:00:00
Location: Virtual Classroom

4.7 / 5 Feefo reviews

Learn how to produce high-quality content that attracts and retains customers on our one-day Content & Influencer Marketing course.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Looking to create thumb-stopping content across your media channels and learn tactics to establish brand relevance and generate engagement? This one-day training course will leave you feeling confident in building a robust content and influencer marketing strategy to meet business goals and objectives.

Led by one of our Senior Directors and experienced content strategists, this course will help you understand how to gather data and insight to inform your content marketing plan and teach you how to build customer profiles. You’ll also learn how to use tools to identify relevant content themes, determine the best way to distribute content - including via influencers - and how to measure the success of your activity.

Our Content & Influencer Marketing course is offered as a Virtual Classroom course, which will be hosted from the UK on British Summer Time (BST). It is also available as a private training sessions and can be delivered at our own training venue in the World Trade Center, Barcelona or any location of your choice.

Course overview

Who should attend:

Our Content and Influencer Marketing training is designed for people working in businesses or for an agency, and who are responsible for comms in either organic and paid social, digital PR, email or SEO.

Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you'll be able to start implementing them the very next day.

Walk away with the ability to:

Understand the principles of content and influencer marketing
Learn how to build a successful content marketing plan
Feel confident creating audience personas
Determine what valuable content is
Identify how to measure the success of your content marketing activities

Course agenda

Introduction to content marketing

What is content marketing?
The changing landscape, 2021 continued
Content strategy framework

Content Planning

Gathering historic data and insight to inform your plan
Different channels, different data
Tools for gathering historic brand data
Tools for determining interesting topic themes
How to use this data to inform your plan

Setting SMART objectives

Identifying your objectives aligned to the marketing funnel
Difference between ongoing and campaign objectives
How objectives will inform your strategy

Develop your strategy

The marketing funnel and how it’s evolving
How different activity sits at different parts of the funnel
Brand building vs. commercial activity

Audience segmentation

Where to gather audience data across all business verticals
Building customer profiles
Using this data to inform your content plan
Aligning audiences to the marketing funnel

Content tactics

The recommended approach to building content
Different content themes - written, visual, interactive and audio
Aligning content to the marketing funnel (awareness, consideration, conversion and retention)
Building content pillars to organise your activity
Best practice for search, paid and organic social, digital PR, influencer marketing, email and website
Case studies - what good looks like

Distribution

Paid, owned and earned media
Tools for content planning and distribution

Evaluation

How to measure the success of your content marketing efforts
Metrics that matter
Tools to help with measuring success

Upcoming courses

Virtual Classroom

Content and Influencer Marketing

Thu, Nov 11 2021

430 € ex IVA

ADD TO BASKET

Upcoming courses

Virtual Classroom

Content and Influencer Marketing

Thu, Nov 11 2021

430 € ex IVA

ADD TO BASKET

Book this course