Content & Influencer Marketing

4.7 / 5 Feefo reviews
Learn how to produce high-quality content that attracts and retains customers on our one-day Content & Influencer Marketing course.
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Looking to create thumb-stopping content across your media channels and learn tactics to establish brand relevance and generate engagement? This one-day training course will give you the confidence to build a robust content and influencer marketing strategy to meet business goals and objectives.

Led by one of our Senior Directors and experienced content strategists, this course will help you understand how to gather data and insight to inform your content marketing plan and teach you how to build customer profiles. You’ll also learn how to use tools to identify relevant content themes, determine the best way to distribute content - including via influencers - and how to measure the success of your activity.

Our Content & Influencer Marketing course is available via Virtual Classroom. We also offer private training sessions that can be delivered virtually or at a location of your choice in Spain.

Course overview
Who should attend:
Our Content and Influencer Marketing training is designed for people working in businesses or for an agency, and who are responsible for comms in either organic and paid social, digital PR, email or SEO.

Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you'll be able to start implementing them the very next day.

Walk away with the ability to:
  • Demonstrate the principles of content and influencer marketing
  • Develop an insight-driven content marketing plan
  • Explain how to build audience personas
  • Describe how to create thumb-stopping content
  • Formulate a measurement plan to assess your content marketing efforts
Course agenda
Introduction to content marketing
  • What is content marketing?
  • The changing landscape
  • 2023 - what to watch out for
  • Content strategy framework
Content Planning
  • Gathering historic data and insight to inform your plan
  • Tools for gathering historic brand data
  • Tools for determining interesting content topic themes
Audience - building your customer profiles
  • Where to gather audience data and how to use it
  • Building customer segments
Setting SMART objectives
  • Identifying your content marketing objectives
  • Aligning business goals with content marketing activity
Develop your strategy
  • The marketing funnel and how it’s evolving
  • Brand content v advertising content experiences
Content formats
  • Content marketing and its multiple types - including influencer, creator and KOL marketing
  • The recommended approach to building content for different digital channels
  • Building content pillars to organise your activity
  • Content format development
  • Case studies and success stories
  • The difference between paid, owned and earned media
  • How content is optimised for different channels
  • Tools for content planning and distribution
  • Understanding the return from content marketing investment on business performance / KPIs
  • Metrics that matter
  • Tools to help with measuring success
Upcoming courses
Virtual Classroom
Content & Influencer Marketing
Wed, Aug 09 2023
430 € ex IVA
Virtual Classroom
Content & Influencer Marketing
Wed, Nov 08 2023
430 € ex IVA
Upcoming courses
Virtual Classroom
Content & Influencer Marketing
Wed, Aug 09 2023
430 € ex IVA
Virtual Classroom
Content & Influencer Marketing
Wed, Nov 08 2023
430 € ex IVA
Book this course
430 ex IVA
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Independent Service Rating based on 17 verified reviews
Content Marketing
Trusted Customer 5 March, 2020
It was overpriced considering the "tailored" content was not delivered.
Content Marketing
Trusted Customer 20 January, 2020
It's an interesting topic, but this is not my field. But good to know.
Content Marketing
Amanda Evrard 18 December, 2019
It was a big subject matter, delivered well, that gave me a lot of useful takeaways including the training manual.Sharing with the other participants was also very useful. Thanks Jellyfish!