Copywriting, Branding & Tone of Voice

If you’re employed to write for your company, if you freelance, or if you simply write for pleasure then this course is made for you.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Whatever your level of experience, we’ll show you how to write with more confidence, how to write more effectively, powerfully, and succinctly whatever your sector or discipline.

Run by Max Vinall, our very own Creative Director and ex-Head of Copy here at Jellyfish, this one-day course is split into two key sections.

In the morning, we’ll look at what good copy does, what it looks like, how to write in the positive, how to begin your articles and make them more compelling, and how to write a terrific headline. We’ll look at emails and how to structure them.

In the afternoon, we’ll look at how we define a brand, what the great ones look like and see why they work so well. Then we’ll create our own brand complete with Mission Statement, Brand Essence, Brand Values, Tone of Voice and Brand Personality. We’ll make our own amazing ad, get the secrets on how to create a truly powerful one and end with a summary of everything we’ve learned in the day. Boom.

Our Copywriting, Branding, and Tone of Voice course is available as a private training sessions and can be delivered at our own training venue in the World Trade Center, Barcelona or any location of your choice.

Course overview
Who should attend:
If you want to understand more about brands, the value of copywriting, and learn how to create better, clearer, sharper content yourself - and have some fun doing it - then this course is made for you.
Walk away with the ability to:
  • Appreciate the value of and power of great copy
  • Explain the value of good copy in marketing and advertising
  • Improve the effectiveness of your emails
  • Write positive, succinct and creative copy for your audiences
  • Create your own Brand Essence, Values, Mission Statement and Tone of Voice
Course agenda
  • What makes a good copywriter?
  • What does great copy actually do?
  • Examine amazing examples
  • How to edit copy to find what’s important
The Brief
  • What a brief is for
  • What it needs to have to be brilliant
  • Practical exercise in critiquing an awful one
  • Extra tips for filtering out what matters in a brief
The Brand
  • What makes a successful brand
  • See why some go wrong
  • Play the Strapline Challenge
  • Create our own brand together
Tone of Voice
  • Study successful examples
  • Discover why this matters
  • How to create your own
  • How to write them
  • When not to write one
  • Create effective subject lines
  • Define email structure
  • Protocol for salutations, subject and sign-off
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