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Display & Video 360 Fundamentals

4.2 / 5 Feefo reviews
Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this one day course we'll help you understand the programmatic ecosystem and the unique tools that Display & Video 360 provides to power successful marketing campaigns with its unique combination of data, media and technology.

We'll share best practices on how to set up a basic campaign, leverage targeting capabilities and reports within the platform.

The course combines theory with in-platform exercises and discussions to ensure you maximise your understanding of the platforms capabilities.

Our Display & Video 360 Fundamentals course is offered as a live Virtual Classroom or private training session. It can be delivered at our own training venue in the World Trade Center, Barcelona, or any location of your choice.

 
Course overview
Who should attend:
This course is suitable for Programmatic Media Managers and Agency Traders who are new to Programmatic, new to the platform or require a refresher.
Walk away with the ability to:
  • Describe the Programmatic landscape and identify where Display & Video 360 fits within the Google Marketing Platform
  • Implement programmatic campaigns
  • Explain how media is traded programmatically
  • Build strategies for different types of campaigns
  • Identify different targeting sources in Display & Video 360
  • Run basic in-platform reporting in Display & Video 360 for optimisation purposes
Course agenda
Programmatic & Google Marketing Platform Overview
  • The evolution of programmatic and Google Marketing Platform overview
Display & Video 360
  • What can Display & Video 360 do vs other DSPs
  • Linking Display & Video 360 to other solutions within the Google Marketing Platform
  • Display & Video 360 hierarchy
Campaign Module
  • Creating campaigns, Insertion Orders and Line Items
  • Budget, pacing and frequency capping
  • Bid strategies
  • Campaign setup best practices
  • Intro to campaign optimisations
  • Optimisation View
Audiences Module
  • Targeting available in DV360
  • 1st party audiences, Google audiences and 3rd party audiences
  • Audience targeting (linking GA and CM audiences to DV360)
  • Technology targeting
  • Audience planning exercise, marketing objectives, KPIs and in platform set up
Inventory Module
  • The Marketplace
  • Types of inventory: from Open Auction to Programmatic Guaranteed
Creative Module
  • Creatives and format gallery overview
  • Data Driven Creatives
Insights Module
  • Instant and Offline Reporting overview
Upcoming courses
Virtual Classroom
Display & Video 360 Fundamentals
Tue, Jan 12 2021
430 € ex IVA
ADD TO BASKET
Upcoming courses
Virtual Classroom
Display & Video 360 Fundamentals
Tue, Jan 12 2021
430 € ex IVA
ADD TO BASKET
Book this course
430 ex IVA
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Independent Service Rating based on 5 verified reviews
Display & Video 360 Fundamentals
Ryan Rudman 21 October, 2019
It could be done in two sessions. 1) how to set up your 360, then 2) how to create a dummy campaign.
Display & Video 360 Fundamentals
Trusted Customer 30 April, 2019
Overall training was great, but I feel it could have been split into two sessions versus one session (especially with the complexity of some of the content). Totally understand this might be out of the training organization's control.
Display & Video 360 Fundamentals
Trusted Customer 6 March, 2019
Great training and industry knowledge