Google Ads: Shopping

Name: Google Ads: Shopping
Start: 2020-09-22 00:00:00
Location: Virtual Classroom

Want to ensure your best selling products appear on the first page of the shopping results? Our shopping specialists can help you on our Google Ads: Shopping training course.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Whether you are selling 20, 2200 or 200,000 products online, the challenges advertisers face are the same.

Led by one of our expert PPC team, this course has been designed to help online retailers get to grips with managing shopping campaigns.

Now that more people are clicking on Shopping Ads than ever before, it's even more important to understand what it takes to run a profitable campaign.

On this one day course, you’ll learn how to effectively manage your product feeds and run multiple shopping campaigns and how to provide your customers with better quality adverts relevant to their search.

Our Google Ads: Shopping course is offered as a live Virtual Classroom or private training session. It can be delivered at our own training venue in the World Trade Center, Barcelona, or any location of your choice.

Course overview

Who should attend:

If you’re an online retailer with an understanding of Google Ads (AdWords) and are looking to improve your knowledge of Shopping, then this Google Ads: Shopping course is designed for you. We’ll teach you what you need to know in order to set up, optimise and run profitable shopping campaigns.

Walk away with the ability to:

Create and optimise a data feed in line with Google’s best practice
Create and optimise a shopping campaign in line with business objectives
Effectively remarket products to users who have previously viewed on site
Effectively market your products on mobile devices
Launch and sell your products on YouTube

Course Agenda

Introduction to Google Ads: Shopping

What is it and where do the ads appear?
Benefits of Google Ads: Shopping
How does it work and how much does it cost?
The shopping value chain

Google Merchant Centre

Merchant Centre introduction
Dashboard overview
Merchant Centre navigability
Finding and fixing errors
Account linking and settings

Data Feed

Data feed introduction
Attribute explanation
Create the perfect feed
How to optimise a feed
Importing and exporting your inventory
Feed tips and best practice

Shopping Campaign

Shopping campaign set-up
Campaign strategy options
How to bid efficiently across product groups
What’s the best mobile strategy?
Dynamic remarketing
RLSA
Local inventory ads
Shopping Trueview
Tracking options

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