Google Ads: YouTube

Gain an introduction to the fundamental features and benefits of YouTube video advertising within Google Ads with this one-day course.
product
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
YouTube is a huge and powerful platform providing an opportunity to reach users as they enjoy videos on the world’s largest video platform and beyond. This one-day course provides an overview of all the YouTube ads features available in the Google Ads platform including set up, targeting and ad creation.

Video campaigns are one of the campaign types available in Google Ads and enable you to place ads on YouTube. This course will explore Google Ads for video giving you all the tools you need to create and run your own YouTube video campaigns.

You will learn about all the available targeting features for YouTube ads and when to use each one. This course will also look at YouTube metrics and Brand Lift studies so you can ensure the campaigns you run are driving the results you want.

Our Google Ads: YouTube course is offered as a private training session. It can be delivered at our own training venue in the World Trade Center, Barcelona, any location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:

This course is aimed at anybody looking for a fundamental understanding of YouTube advertising and how to implement display campaigns using Google Ads. It will also be useful if you have previously run YouTube ad campaigns and would like a refresher on the latest features within Google Ads.

Walk away with the ability to:
  • Describe what YouTube advertising is and how it can be used
  • Understand how targeting features work and which features to select
  • Set up your own campaigns and ad groups
  • Select the different YouTube ad types available
  • Know what makes an effective YouTube ad
Course agenda
What is YouTube?
  • An introduction
  • YouTube timeline
YouTube advertising
  • Buying YouTube ads
  • Reach
Targeting features
  • Audiences
  • Demographics
  • Content
  • Devices
  • Advanced
  • Frequency capping
YouTube ad types
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Video discovery ads
  • Bumper ads
  • Outstream ads
YouTube ads metrics
  • Key metrics
Brand lift
  • Defining brand lift
  • Brand lift surveys
Creatives
  • Tips for choosing and creating ads
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