Google Analytics

Do you want to get the most out of Google Analytics? Learn how to measure and analyse your online data with our in-depth analytics training courses.
Standard & Advanced 1 day
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

As a certified Google Analytics partner, we’ll help you improve your digital strategy and meet your online business goals.

Our Analytics courses are led by industry experts who will share the experience they have gained working directly on multiple client campaigns.

Our Standard course, intended for beginners and intermediate users, has a focus on using the Google Analytics platform and essential theory. It examines the reporting functions and measurement tools the platform has to offer.

On our Advanced course you will learn sophisticated analytics setups including advanced tracking, account configuration and auditing techniques. This will enable you to customise your analytics to your business needs while following best practices to maintain data accuracy.

Taken together, our courses are also the perfect preparation for anybody looking to achieve Google Analytics certification with the GA Individual Qualification.

Our Google Analytics courses are offered as a live Virtual Classroom or private training sessions. It can be delivered at our own training venue in the World Trade Center, Barcelona, or any location of your choice.

Course overview
  • Standard
  • Advanced
Who should attend:

This course has been designed to give new and intermediate Google Analytics users the opportunity to gain practical, hands-on experience in what this tool can really offer.

Note - this course is based on the Universal Analytics version of Google Analytics. If you are using Google Analytics 4, our Google Analytics 4 course will be more relevant for you. If you’re not sure which version you are using, get in touch and we can help you!

Walk away with the ability to:
  • Describe the capabilities and limitations of Google Analytics
  • Identify the benefits of Google Analytics for your business
  • Identify the main reports that will add value to your business
  • Manipulate the reports to extract data to answer business questions
  • Understand your audience and how they behave on your site
Course agenda
Introduction to Google Analytics
  • Web Analytics Framework
  • How Google Analytics works
Key components & terms
  • Dimensions and Metrics
  • Scoping - users, sessions & hits
  • Account Structure
  • Introduction to Google Analytics 4
Measurement planning
  • Website objectives
  • Micro & Macro conversions
  • Creating a measurement plan
Using Google Analytics Reports
  • Segments
  • Introducing the REAN framework
  • Real time reporting
  • Audience reports
  • Behaviour reports
  • Measuring events
  • Campaign measurement
  • Acquisition Reports
  • Conversion Reporting
Measuring Success
  • Goal setup and reporting
  • Conversion Reporting
  • Introduction to ecommerce reporting
  • Custom reports and function
Who should attend:

This course has been created to help analysts and technical marketers gain a deeper understanding of the implementation of Google Analytics. We will help you ensure the data accuracy of your Google Analytics set up through configuration in accordance with best practice. This is essential for those responsible for setting up GA in an organisation or if you are interested in increasing your understanding of how Google Analytics works.

Note - this course is based on the Universal Analytics version of Google Analytics. If you are using Google Analytics 4, get in touch and we can advise on the best course for you!

Walk away with the ability to:
  • Configure your Google Analytics account following the best practises from Google
  • Implement advanced features such as User ID, Cross Domain Tracking and the Data Import
  • Create Custom Dimensions and Metrics for your reports, segments and remarketing lists
  • Audit any existing Google Analytics Account
Our Google Analytics Advanced course is designed for users who have some knowledge of the Google Analytics reports. If you are completely new to Google Analytics, it is highly recommended that you take the Google Analytics Standard course first.
Course agenda
Initial setup & data collection principles
  • Analytics fundamentals recap
  • Google Analytics account setup
  • Data collection
  • Cookies
Property configuration
  • Accounts, properties and views intro
  • Cross domain tracking
  • Rollup properties
  • Regular expressions
View configuration
  • View filters
  • Configuring site search
  • Content groupings
  • Channel grouping configuration
  • Event and ecommerce tracking
  • Custom dimensions and metrics
Enhancing your GA data
  • Data import and measurement protocol
  • Audience sharing for remarketing
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