Google Analytics 4: Implementation & Configuration

Name: Google Analytics 4: Implementation & Configuration
Price: 430.00 EUR

Want to learn everything you need to know about setting up GA4? Our course will teach you how to configure properties and enhance your analytics on the newest version of the Google Analytics platform.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course focuses on setting up and configuring Google Analytics 4 (GA4), the newest version of Google Analytics. GA4 is built for the future, and enables cross-platform measurement as well as new technologies to enhance the accuracy and relevance of your analytics.

In the course, we’ll talk through what has changed in this new version of Google Analytics. We’ll then delve into the steps required to set up, configure and audit a GA4 property with plenty of hands-on in-platform exercises. You’ll leave with the knowledge to start making full use of this exciting new platform straight away.

Our GA4 Implementation & Configuration course is available via Virtual Classroom. It can also be run as a private training session at our own training venue in the World Trade Center, Barcelona or at a location of your choice.

Course overview

Who should attend:

GA4 Implementation & Configuration is the perfect first step into learning about setting up Google Analytics 4. This course is ideal for analysts, technical marketers, developers and entrepreneurs that are planning on setting up Google Analytics 4 for their organisation or for those that are interested in increasing their understanding of how Google Analytics works.

We will help you to ensure the accuracy of your Google Analytics 4 set-up through configuration in accordance with best practice.

Note - this course is based on the latest version of Google Analytics - Google Analytics 4. If you are using Universal Analytics, please see our selection of Universal Analytics courses here.

Walk away with the ability to:

Configure your Google Analytics 4 account following the best practices from Google
Implement advanced features such as custom events, user ID and data import
Create custom definitions and user properties for your reports
Plan events and parameters
Audit any existing Google Analytics account

Prerequisites

Our Google Analytics 4 Implementation & Configuration course is designed for users who have some knowledge of Google Analytics 4; specifically those who understand how reports are structured and how data is collected. If you are completely new to Google Analytics 4, we recommend you take the Google Analytics 4 Reporting course first.

Course agenda

Introduction to GA4 & Considerations

Universal Analytics vs GA4
Web and app tracking
Account structure and key terms
Scoping

Planning a GA4 Implementation

Considerations
Constructing an event matrix document

Initial GA4 Setup

Creating a property
Data streams overview
Data collection best practice

Enhanced Measurement

Definitions and use cases
Platform overview - what enhanced measurement provides

Event & Ecommerce Configuration

Automated, recommended & custom events
Tracking events using GTM
Using DebugView to validate implementations
Adding and modifying events within GA4
Setting up conversion events
Ecommerce implementation process and best practice

Custom definition setup

Event-scoped custom dimensions vs user-scoped custom dimensions
Considerations and limitations

GA4 property settings

Data settings (collection, retention, filters)
Data import
Choosing a default reporting identity

GA4 product integrations

Google Ads and BigQuery linking
Connecting to Data Studio
Introduction to Consent Mode

Book this course

Call our sales team today

+34 (936) 065012