GMP Fundamentals

A unified solution for cross channel marketing

Google Marketing Platform is a unified advertising and analytics platform that allows you to deliver smarter, faster marketing.

Each of our GMP courses are adaptive for various learning needs - whether it be for strategic planning, building technology ecosystems or for users who need to become skilled hands-on practitioners.

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GMP Fundamentals
Our Google Marketing Platform courses cover the main principles of the GMP, the benefits of an integrated GMP stack and best practices around deployment.
Google Marketing Platform Principles
PRIVATE COURSE ONLY
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Google Marketing Platform In-depth
PRIVATE COURSE ONLY
Gain a technical overview of the Google Marketing Platform and use it to make better informed decisions.
Technology Implementation in CM, DV360 and SA360
PRIVATE COURSE ONLY
Learn how to plan and action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360.
Audiences in GMP Products
PRIVATE COURSE ONLY
Learn how to build, share and measure the effectiveness of audiences using Analytics 360 within the Google Marketing Platform stack.
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