Google Tag Manager

Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.
product
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one day course will cover the essentials for anyone looking to master this user-friendly tag management solution.

Led by one of our Analytics experts, we'll show you how you can take control of your marketing analytics and quickly deploy tags on your site. We’ll help you dissect each part of the GTM tool, including the more advanced features and functionality.

Having a basic knowledge of HTML would be an advantage but not mandatory.

All of our instructors are expert practitioners and have a vast amount of experience in the implementation, management and auditing of a number of GTM accounts for Jellyfish clients and the course has been designed to share this experience with you.

Our Google Tag Manager course is offered as a private training session and can be delivered at our own training venue in the World Trade Center, Barcelona, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform and understand how to use the data layer. We’ll show you how GTM improves analytics deployment without the need to rely on your IT teams, so you can take control and implement your marketing tags and hit your campaign deadlines. 
Walk away with the ability to:
  • Set up and configure Google Tag Manager
  • Describe the benefits of the data layer and custom the data layer for your own tracking
  • Implement tags on your website in accordance with best practice
  • Describe the benefits and limitations of the Google Tag Manager interface
  • Streamline an implementation process and be confident in knowing when to review and approve tags
Course Agenda
Introduction to Google Tag Manager
  • What you can implement and how it affects your marketing strategy
  • Tags, Triggers and Variables
  • User Interface & Management
Google Analytics & Google Tag Manager
  • Google Analytics tags (sessions and events)
  • Cross Domain Tracking
  • Ecommerce Tracking for Google Analytics
Auto Event Listeners
  • Link, Click and Form Submit listeners
  • Auto event listeners
  • Auto event variables (Element Class, Element ID, Element URL and Element Text)
  • The Google Tag Manager Data Layer
Additional Configurations
  • Floodlight integration with Google Tag Manager
  • Floodlight approval process for Display Tags
  • AdWords tags and implementation
  • Custom HTML tags to implement any other script or tracking
Debugging and Publishing
  • Manage versions in Google Tag Manager
  • Preview the implementation. Debug possible errors or issues
  • Push live. Review to guarantee accurate data
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