Social Media is a key communication tool for today's digital marketers. Our Introduction to Social Media course will help grow your confidence in understanding and using social media platforms for business.
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
On this one day course we'll explore Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and Tik Tok in detail, helping you get to grips with the latest platform trends and updates.
Led by one of our expert social media professionals, this course takes an engaging, hands-on, interactive approach. Throughout the day we will navigate through the platforms showing you best practices to get you set up and using the channels for business.
We also offer an advanced Social Media Strategy course aimed at those already using social media for online marketing, such as managing Facebook pages, Instagram feeds and Pinterest dashboards.
Our Introduction to Social Media course is offered as a live Virtual Classroom or private training session. It can be delivered at our own training venue in the World Trade Center, Barcelona, or any location of your choice.
Course overview
Who should attend:
This course is ideal if you want to learn how to use social media for business. You may be a professional in a digital, marketing or PR role or currently not doing any social media activity or simply want to learn best practices.
Walk away with the ability to:
Differentiate between organic and paid social media
Identify the changing social media landscape, including platform priorities
Explain why and how a business can use social media
To feel more confident around using social media for business
Protect your business on social media
Course Agenda
Introduction to Social Media
Difference between organic and paid social media
Why people use social media
Social media trends and innovations
How businesses use social media
The role of each platform and key audiences
How businesses use social media
Social media best practice
Overview of the most popular Social Channels
In platform walk through (Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, Tik Tok)
1 day course
Supporting material
Private