LinkedIn Advertising

Name: LinkedIn Advertising
Price: 430.00 EUR

Learn how to create thumb stopping content and build, execute and optimise ads in LinkedIn Campaign Manager.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Create your content marketing strategy and describe how to use LinkedIn Campaign Manager to build ads that can help you reach your customers on LinkedIn to drive Awareness, Consideration and Conversion.

A person joins LinkedIn every two seconds, all adding to the 660 million plus global user base. Our LinkedIn Advertising course will give you all the skills you need to find your target audience within this global user base, creating content and ads that build Awareness and Consideration right the way through to Conversion.

We will discuss the importance of content marketing on LinkedIn, and talk about the best types of creative for your ads to help meet your business goals.

You will learn how to budget and plan your campaigns, as well as how to optimise and use A/B testing to ensure that your ads are as effective as possible. We’ll end the day talking about the best ways to create reports and ensure that actionable insights are fed back into your LinkedIn strategy.

Our LinkedIn Advertising course is offered as a private training session. It can be delivered at our own training venue in the World Trade Center, Barcelona, any location of your choice or via Virtual Classroom.

Course overview

Who should attend:

If you’re looking to maximise your results on LinkedIn then this is the course for you. Attendance of this course will give you the confidence to create compelling content and use LinkedIn Campaign Manager to build a wide variety of campaigns designed to meet your business objectives. The course is suitable for business owners or a professional in a marketing, PR or content role.

Walk away with the ability to:

Plan and execute engaging content for the platform
Target relevant audiences and build audience lists
Create a LinkedIn campaign to meet business objectives
Optimise your LinkedIn campaigns to improve efficiency
Use Campaign Manager to report on the metrics that matter

Course agenda

LinkedIn Overview

New features and updates
2020 platform statistics
Who is using LinkedIn

Your Personal Profile and Company Pages

Adapting for discovery
Building for success

Content Marketing on LinkedIn

Content types on LinkedIn
Content best practice

LinkedIn Paid Campaign Strategy

Key considerations for an Awareness Campaign
Key considerations for a Consideration Campaign
Key considerations for a Conversion Campaign

Targeting and Audiences

Building audiences natively in LinkedIn
Building 1st and 3rd party audiences
Defining creative

Ad Types and Placements

LinkedIn ad types
Text ads
Sponsored content
Sponsored InMail
Dynamic ads

Campaign Execution and Delivery

Campaign objectives
LinkedIn campaign structure
Conversion tracking
Remarketing and sequenced messaging
Lead gen forms
A/B testing

Budgets and Planning

Media planning

Campaign Optimisation

Analysing data in Campaign Manager
Optimisation
Landing pages
Ad relevancy score

Book this course

Online in your own time

LinkedIn Advertising Online