This one-day course is ideal if you are a Trader or Programmatic Media Buyer and would like to better understand the Private Marketplace buying process, as well as learn about the unique tools that Display & Video 360 provides to power successful marketing campaigns with its unique combination of data, media and technology.
We share recommendations on how to select Publishers, Negotiations and Workflow best practice, which will help alleviate many buyer pain-points around inventory quality and scale.
The course combines theory with in-platform exercises and discussions to ensure you maximise your understanding of Publisher Relationship Management and programmatic buying capabilities through the private marketplace deal negotiations.
By the end of the course, you’ll be able to leverage DV360’s Marketplace to negotiate deals with publishers at scale, as well as use DV360 to find users based on marketing funnel position instead of media type.
Our Managing Programmatic Deals in DV360 course is offered as a live Virtual Classroom or private training session, which can be delivered at a location of your choice.