Mastering Amazon Essentials

Take your marketing to the next level by learning about Amazon, the world’s largest retailer, and gain a top level understanding of best practices to ensure you get the best return on investment.
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course is a curated list of topics that both Jellyfish and Amazon have identified for a solid foundation in understanding Amazon from a retail perspective.

From understanding how the Amazon search algorithm works to unpacking their retail solutions, you will learn how best to set up with Amazon for every business and how to set up with best practices to optimise for success.

Beyond the basics, you will learn how to make your content more enticing, with A+ Content, Amazon Promotion and how best to represent your brand on the platform with a brand store, bundles and more.

Course overview
Who should attend:
This course is aimed at anybody responsible for the management of an Amazon Store. Whether you are a vendor, seller, brand owner, or a paid media manager at an agency. This course will help you to gain a deep understanding of the possibilities on Amazon.
Walk away with the ability to:
  • Understand the Amazon algorithm for discoverability (A10)
  • Monitor your orders and manage shipments
  • Choose the most appropriate logistic solution (adapted for sellers or vendors)
  • Optimise your product listings
  • Create and manage your owned brand content (product pages, A+, brand stores)
Course agenda
Amazon Landscape & History
  • Amazon landscape
  • Available categories
  • Paid, earned, owned
A10 algorithm
  • How to be discoverable on Amazon
The Buy Box
  • What is the buy box
  • How to win the buy box
Introduction to Amazon Advertising
  • Sponsored products
  • Sponsored brands
  • Sponsored display
Fullfillment by Amazon (FBA)
Vendor vs. Seller
  • Comparison
  • Benefits of vendor (act as an Amazon supplier)
  • Benefits of seller (control your own pricing and logistics)
Amazon Brand Content
  • Brand store
  • Amazon Brand Registry
  • A+ Content
  • A+ Premium
  • Brandstory
  • Amazon content best practices (copy, images, videos)
Wrap-up & Retail Readiness
  • Amazon Flywheel
  • Page optimisation
  • ASIN optimisation
  • Logistics
  • Buy box
Book this course
430 ex IVA
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19 Nov, 2021
If you've already mastered the essentials of Amazon and have set up your Amazon store, the next step on the road to success has to be Amazon Ads. Here, we show you how to get started! ...