Learn about the practice of App Store Optimisation, deep dive into Apple and Google’s app advertising platforms and consider app user retention tactics like push notifications.
So, you have designed and developed a mobile app and you’re ready to launch it into the app stores. But how do you ensure that it acquires and retains active users, and doesn’t languish on the platform untouched and unloved? In this two-day course you’ll explore what it takes to ensure you’re capturing and converting as many app store visitors as possible. You’ll consider tactics for maximising organic app search visibility and download and paid advertising opportunities to boost app installs and actions.
You’ll also look at how best to measure app user performance through app analytics platforms and learn techniques to overcome one of the biggest challenges with mobile apps - user engagement and retention.
Our Mobile App Marketing course is currently available via virtual classroom, is delivered publicly (for anyone to sign up to) or can be delivered privately within a business.