Programmatic & RTB display advertising is an essential component of today’s marketing mix. Our practitioners have years of experience planning, delivering and reporting on Display & RTB campaigns, and will teach you how to develop successful strategies.
This course provides theoretical insight into how the channel works. You’ll start by taking a look at the programmatic marketplace and some of the companies who operate within it (including how to choose the best one for you).
Together, we’ll also examine the delivery and targeting options in the Display & Video 360 Platform, along with some data and audience planning tools from leading providers such as Imagini’s Visual DNA.
By the end of the day, you’ll have a thorough understanding of how the programmatic display world works, how this can be applied to virtually all marketing scenarios and how to brief, measure and confidently select partner technologies or programmatic companies to fulfill your campaigns.
Our Programmatic & RTB Display course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in Spain.