GoogleBar

Search Ads 360: Practical Workshop

This is an advanced hands-on workshop to learn and implement the features of the Search Ads 360 platform.
product
google badge
Advanced 1 day
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one day course will give you hands-on experience, allowing you to build on your fundamental knowledge of Search Ads 360 in order to have the skills and confidence to manage your campaigns within the platform.

You will learn how to efficiently create, edit and manage campaigns within the interface. You will also gain experience in using bulksheets to create and edit campaigns, saving time. You will use scheduled edits and automated rules to carry out tasks automatically. You will also get a hands-on experience with the ins and outs of bid strategies, ad copy testing and learn to utilise the reporting features within the Search Ads 360 platform.

Our Search Ads 360: Practical Workshop course is offered as a private training session and can be delivered at our own training venue in the World Trade Center, Barcelona, any location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:

Whether you’re a Paid Search Executive, Analyst, Specialist, Manager or Director, if you already have an understanding of why Search Ads 360 is a useful tool and would like to increase your practical experience before using the platform to ensure you’re utilising its features in the best way, then this course is for you.

Walk away with the ability to:
  • Efficiently manage campaigns across engine account within the Search Ads 360 platform
  • Adopt best practices for making changes in bulk
  • Schedule and automate changes across accounts
  • Follow best practice for managing bid strategies
  • Utilise the extensive reporting features
Course agenda
Campaign management
  • Creating new campaigns
  • Copying campaigns
  • Managing campaigns within Search Ads 360 interface
Bulksheets
  • Adding new campaigns, ad groups, keywords and ads in bulk
  • Bulksheet edits
Automated rules
  • Setting up automated notifications
  • Setting up automated edits based on selected criteria
Bid strategies
  • Portfolio bid strategy overview
  • Pre-implementation requirements
  • Matching bid strategies to business objectives
  • Implementation
  • Post-implementation
Ad copy testing
  • The Search Ads 360 ad copy testing process
Reporting
  • Performance reports
  • Segmentation
  • Web queries
  • Budget management
  • Executive reports
close
Don't miss out
Keep up to date with news, views and offers from Jellyfish Training.
Your data will be handled in accordance with our Privacy Policy
Book this course
Call our sales team today
Other options available
Virtual Classrooms
Our virtual classroom solution allows attendees from anywhere in the world to come together for a fully bespoke and customised training session without anyone having to leave their office.
LEARN MORE
Enterprise Solutions
Whether you employ ten or ten thousand employees, our enterprise training solutions can be designed to suit your organisations learning needs.
More about Enterprise Solutions
Related news
& insights
BROWSE ALL ARTICLES
Blog
Free Keyword Research Template
11 Sep, 2019
Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. Find here our free Keyword Research Template do help get you started....
Blog
A Social Media Plan to save you hours of work
11 Sep, 2019
A strategic marketing activity plan for your social media allows you to focus on the important factors that are going to help you meet your business objectives, and not get weighted down to the unprod...