Do you want to learn how to capture the everyday on your smartphone and re-purpose it with a stronger message? Learn the fundamentals of video production and storytelling on our one day course.
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our live classroom courses via WebEx from your office or even the comfort of your home.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Our Smartphone Video Creation course will dispel the belief that creating videos has to be expensive and complicated, as we’ll show you how to create video stories with your smartphone.
This one day course has been designed by smartphone video enthusiast and digital marketing experts and will introduce you to the fundamentals of creating mobile video moments with your smartphone.
You will learn the fundamentals of video storytelling and be able to shoot and produce video moments that tie in with your ongoing marketing channels of choice.
You'll also gain practical experience on using essential equipment and smartphone app technology to improve your creation process.
Our Smartphone Video Creation is available at our training centre in The Shard, London, or as a private session tailored to your needs.
Course overview
Who should attend:
This course is designed for business owners, digital marketers and internal comms teams that are looking to implement video into their daily workflow. It also works well for individuals who are looking to grow engagement with dynamic and agile video moments.
Walk away with the ability to:
Choose between the different types and styles of videos to shoot
Determine what video format suits what social media platform
Operate smartphone essential kit, equipment, video recording and editing apps
Plan, shoot and edit your own smartphone video
Produce your own smartphone video
Prerequisites
Filming and editing apps will need to be downloaded before attending the course.
Whilst we will endeavour to use free apps where possible, some recommended apps will require a one-off payment of £15. Full list of apps and course requirements emailed once enrolled.
This workshop welcomes iOS, iPhone and Android users. However, it does have a specific bias towards iOS and iPhone users given the compatibility of apps used within the course. iPhone 6 required as a minimum. Android smartphones must be no more than 3 years old.
We will require confirmation of your smartphone device required before commencement of the course.
Course agenda
Video Marketing
Video as a marketing medium
Social media platforms and video specifications
Landscape -v- portrait
Types and styles of videos to shoot
Video Storytelling - Shooting basics
Telling a story (who, where, what, how)
Planning and storyboarding your shoot
Shot framing – shot sequences
Smartphone Video
Equipment/Kit
Android -v-iOS
Smartphone Camera Apps
Smartphone Editing Apps
Smartphone Audio
Smartphone Factory Audio -v- 3rd party audio
Equipment/Kit
Stock Audio Sources
Smartphone Video Shoot - Video Story exercise
Shoot a sequence of video shots to tell a story
Practical experience of equipment
Practical experience of native cameras
Practical experience of 3rd party apps
Practical experience of recording sound bites/audio
Practical experience of planning, sequencing and directing
1 day course
Supporting material
Classroom, Virtual, Private