Twitter

Do you want to learn how to use Twitter the right way? Our one day course will give you the knowledge, practice and confidence you need to be a success on Twitter and get the results you want.
product
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From the basics of how to tweet correctly through to the more advanced stages of monitoring and campaign planning, we'll show you how Twitter can work for you and your business.

Led by one of our Social Media experts, on this course you will practice writing and optimising tweets in a safe environment helping you gain confidence in the world of Twitter.

We will then look at Twitter monitoring, engagement, analytics tools and tactics. You'll leave the day having created and planned your own Twitter campaign.

Our Twitter course is offered as a private training session and can be delivered at our own training venue in the World Trade Center, Barcelona or any location of your choice. We can tailor the content to your business needs, which is ideal if you have a team you want to bring up to speed on using Twitter as a sales, business development, customer service or research tool.

Course overview
Who should attend:

If you want to learn how to use Twitter as a business tool and gain confidence in using the platform then this course is ideal for you. You may be a business owner or a professional in a marketing or PR role and currently not doing any Twitter activity.

Walk away with the ability to:
  • Identify and describe the benefits Twitter will bring to your business
  • Define clear Twitter objectives for your business
  • Use best practise on Twitter
  • Understand how to use Periscope
  • Implement Twitter paid advertising strategies
Course agenda
Why Twitter?
  • Why do people and businesses use Twitter
  • Fitting Twitter into your online marketing strategy
  • Setting your Twitter objectives
How to Tweet and your Twitter activity
  • Twitter Jargon buster
  • How NOT to use Twitter as a business
  • Twitter best practice
  • When and what to tweet
  • Crafting the perfect tweet
How to stop Twitter over-taking your life
  • Planning your Twitter activity
  • An overview of Hootsuite
  • Setting up your Hootsuite dashboard
  • Other Twitter management tools
Twitter as a business monitoring tool
  • What should you be monitoring on Twitter
  • Using Hootsuite to monitor on Twitter
  • Other social media monitoring tools
Periscope
  • How to use Periscope
  • Periscope best practice
Twitter advertising
  • Understanding Twitter advertising
  • Targeting options
  • Advertising case-studies
  • Advertising strategies
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