Twitter

Name: Twitter
Price: 2750.00 EUR

Led by one of our Social Media experts, this one-day course you will help you build and develop your Twitter channel strategy.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From developing your brand identity to creating paid advertising campaigns, you’ll leave feeling confident in using the platform to generate awareness and drive action around your brand.

We will look at Twitter monitoring, engagement, analytics tools and tactics as well as learning the best techniques to creating organic reactive content.

Our Twitter course is offered as a private training session and can be delivered at our own training venue in the World Trade Center, Barcelona or any location of your choice. We can tailor the content to your business needs, which is ideal if you have a team you want to bring up to speed on using Twitter as a sales, business development, customer service or research tool.

Course overview

Who should attend:

If you want to learn how to use Twitter as a business tool and gain confidence in using the platform then this course is ideal for you. You may be a business owner or a professional in a marketing or PR role and currently not doing any Twitter activity.

Walk away with the ability to:

Identify and describe the benefits Twitter will bring to your business
Craft your tone of voice to create cut-through in a saturated market
Build your reactive content strategy
Define clear Twitter objectives for your business
Implement Twitter paid advertising strategies

Course agenda

Introduction to the platform

Twitter 2023 landscape
Twitter for business
Trends

Building your strategy

Tone of Voice and brand identity
Tone of voice scaling
Audience segmentation
Objective setting
Content and tactics
Reactive, proactive and planned content

How to stop Twitter over-taking your life

Planning your Twitter activity
An overview of Hootsuite
Setting up your Hootsuite dashboard
Other Twitter management tools

Tools

Scheduling tools
Analytics tools

Advertising

Understanding Twitter advertising
Targeting options
The Pixel
Optimisation
Case studies and best practice

Measurement

Reporting and KPIs
Performance analysis

Book this course

Call our sales team today

+34 (936) 065012

Other options available

Discover our Social Media Academy

Boost your organisation's social strategy by creating a fully customisable learning programme that combines multiple disciplines and caters to all career stages.

Learn more