Data Targeting in Display & Video 360

Data Targeting in Display & Video 360

Gain advanced skills within Display & Video 360 around Data Targeting application, optimisation and reporting.

Call our Sales team today 932207615

This advanced course is aimed at experienced practitioners and will provide a comprehensive walk through of the available Data Targeting options within Display & Video 360. It will allow both brands and agencies, to identify the best and most suitable sets of data according to their KPIs and business goals.

Our experienced Programmatic & Google Marketing Platform trainer will work with you to help you gain a good understanding of 1st party, 3rd party and Google data and when best to apply it.

The session consists of a combination of theoretical content and hands-on practical experience, which will allow you to understand how best to use data to enrich the campaigns you run on Display & Video 360.

Our Data Targeting in Display & Video 360 course is offered as a private training or webinar session. We can tailor the content to your business needs, which is ideal if you have a team looking to gain advanced skills around data targeting.

What will I learn?

Upon completion of this course you’ll walk away with the ability to:

  • Explain why data targeting is important for programmatic buying
  • Describe the different types of data available for Display & Video 360
  • Plan a campaign with focus on data and insights
  • Optimise your marketing activity to achieve real business outcomes
  • Create audience centric performance reports

Course Overview

Display & Video 360 Overview

  • Common features in DSPs and what makes Display & Video 360 different

Targeting available in Display & Video 360

  • Content targeting
  • Audience targeting (linking GA & CM audiences to Display & Video 360)
  • Technology targeting

1st party Data solutions

  • Rule-based or Tag-based Remarketing
  • Imported lists from Campaign Manager, Search Ads 360, Google Ads, GA360 and YouTube
  • Imported lists from external platforms
  • The importance of Recency

Google Audiences

  • Affinity Audiences
  • Custom Affinity
  • Custom Intent (Display, Video, Trueview)
  • Combined Audiences
  • Similar Audiences
  • Activity-Based audiences
  • Tag-based audiences
  • YouTube audiences based on your channel
  • Customer Match
  • Mobile Device IDs
  • CRM Data

3rd party Data solutions

  • 3rd party Data providers
  • Private DMPs
  • How can Google Marketing Platform act as a soft DMP

Planning to use Audience Data

  • Best practices on Audience data activation

Reporting on Audience data

  • Audience Analysis
  • Advanced reporting specific on audience performance in Display & Video 360
Call our Sales team today 932207615

Don't miss out

Your data will be handled in accordance with our Privacy Policy

Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.