Google Optimize & Optimize 360

Google Optimize & Optimize 360

Want to be sure on what really works for your prospects while increasing your conversion rate, ROI and brand awareness? Our Google Optimize & Optimize 360 course is perfect for understanding the capabilities of the free and enterprise-level version of the product.

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As a Google certified partner for Optimize 360, we’re committed to helping you get the most value out of testing & personalising for your key user groups.

This one day course is led by one of our Optimisation practitioners, who are experienced across all industries and will demonstrate how Google Optimize and Optimize 360 can help you identify which journeys work best for your business.

We’ll look at the basic principles of website optimisation as well as the A/B and other testing methodologies, and personalisation that Optimize and Optimize 360 allows you to leverage.

We will help you to understand from both a technical and a strategic point of view how your organisation can get the most out of this product towards significant conversion rate uplifts, while hitting your targets on all your business KPIs.

Together we'll practise how to get from forming your optimisation strategy to interpreting testing results.

Our Google Optimize & Optimize 360 course is available as a private training option and will be delivered in English. We can tailor the content to your business needs, which is ideal if you have a team looking to learn more about Optimize & Optimize 360 and its advantages.

Google Optimize & Optimize 360PrivateClassroom Course

This course will explain all functionality and the advantages of Google Optimize and Optimize 360 as well as some of the fundamental principles and challenges of optimisation.

By the end of the course, you will have gained skills essential for improving your website and thus, boosting acquisition efforts, by converting visitors to customers and in turn, maximising value from those customers.

What will I learn?
Upon completion of the course you’ll have gained the skills to:
  • Understand the fundamentals of website optimisation
  • Understand the range of testing types and approaches
  • Implement Google Optimize and Optimize 360
  • Develop an optimisation and personalisation strategy
  • Discover targeting opportunities and reporting methods
Why should I take this course?
Whether you’re an Optimisation rookie or CRO pro, this course is for anyone who wants to know more about Google Optimize and Optimize 360 and how they can use it to maximise conversion optimisation efforts.
Course Overview
  • Google Analytics 360 Suite Overview Cycle
  • Principles of Website Optimisation
Getting started
  • Qualitative & Quantitative Research
  • Strategy and Planning
  • Case Study
How Optimize & Optimize 360 Works
  • Google Analytics 360 Stack
  • Google Analytics 360 Suite integrations
  • Optimize overview
Benefits of Optimize & Optimize 360
  • Solutions for 3 optimisation challenges
  • Experience Optimisation
Optimize Setup
  • Account Structure
  • Linking Optimize and Analytics
  • Deploy Optimize
  • Snippet deployment
  • Optimize and Google Tag Manager
Testing Strategy
  • A/B split testing
  • Multivariate (MVT)
  • Redirection testing
  • Multi-page Funnel test
Test & Personalise
  • Experiment objectives
  • Targeting
  • Segmentation
  • Personalisation
  • Developer options
  • Reporting

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Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.