Audience Mini Labs

Right for you if you are looking to drive ad campaign efficiencies and improve performance.

Ensure your advertising spend is optimised in real time, personalised and drives results.

An action plan for the quarter and year on how to drive more effective optimisation score use in your organisation.

Marketers whose organisation is using Google Ads

Nascent, Emerging, Connected, Multi-moment

Right for you if you are looking to make the most of Cloud for marketing opportunities.

Reveals how to understand the consumer journey, predict marketing outcomes, and personalise the customer experience with Cloud for marketing.

Cloud for marketing use case(s) that are relevant for your business

Digital marketing manager, digital business intelligence managers, data engineers, data science teams

Nascent, Emerging, Connected, Multi-moment

Right for you if you want to grow by finding new insights - and new audiences from these new insights - using various data sources and tools.

Designed to grow your advertiser's business by setting up an audience strategy and media plan throughout the funnel using Google's insights-driven marketing framework.

An audience strategy and media plan created with the application of Google's insights-driven marketing framework.

Digital media, marketing brand and campaign managers, planners, strategic media consultants

Nascent, Emerging, Connected, Multi-moment

Right for you if you want to know more about what it takes to be successful in the digital ecosystem.

Reveals the value of adopting a digital-first mindset within marketing plans. Demonstrates how to apply customer-centric marketing using the See, Think, Do, Care framework.

A list of marketing moments and a roadmap for a future marketing campaign.

Brand managers / directors, creative agencies, the end advertiser and their agency

Nascent

Right for you if your business is using traditional briefs or struggling to align with partners.

Kick-starts your conversations with colleagues and partners about the value of effective briefs, and how to create them using Get-To-By briefing statements.

A Get-To-Buy briefing statement for an upcoming campaign, and skills to create and advocate for insightful briefings for your company's business.

Brand manager, marketing director, media or creative agency partners

Nascent

Right for you if you want to ensure marketing campaign strategies remain customer-first but are unsure how to achieve this.

Reveals the importance of understanding target audiences in marketing campaigns. Discusses customer portraits and audience segmentation. Shows how to use the See, Think, Do, Care framework.

Actions to update the approach to audience segmentation.

Brand managers, heads of digital, marketing directors, heads of performance, heads of marketing

Nascent, Emerging

Right for you if you want to reach an agreed approach on how to challenge customers about the importance of investing in search to help reach their goals.

An ideal session to run with agencies who have emerging and connected clients, and want to consider the potential of search to solve their clients' business challenges.

A draft of a joint strategy that will meet the business goals of agencies' customers, and key next steps to propel the draft strategy into action.

Planning lead, client lead, search function lead (account director or above)

Emerging, Connected

Right for you if you want to progress to a higher level of omnichannel maturity.

Customers will have the opportunity to assess their organisation's current omnichannel maturity level and identify areas for strategic development.

A clear action plan, outlining the timeline, tools and stakeholders required to achieve objectives.

Digital media teams, Data specialists, buy-in of C-Levels to drive omnichannel performance

Nascent, Emerging, Connected, Multi-moment

Right for you if you are curious about programmatic technology but aren’t that familiar with what makes it work.

Introduces programmable marketing and programmatic technology. Discusses the benefits of both. Showcases a best in class example.

A programmatic rationale statement showing why you should incorporate programmatic into the business.

Brand managers, directors and creative agencies; end advertiser and their agency if they are not familiar with programmatic

Nascent

Right for you if you are ready to put together a new campaign and aren’t optimising on all the micro-moments you could be.

Encourages customers to think of micro-moments that are valuable to them and to select signals to reach their audience in those moments.

Map of micro-moments across customer journey for audience segments for a future campaign, and corresponding signals.

Brand managers, media or creative agency partners and marketing directors

Nascent