Jellyfish and Oatly take home Gold at the 2025 Shorty Awards

We’re thrilled to share that–in partnership with Oatly–Jellyfish has won Gold at the 2025 Shorty Awards in the Strategy & Engagement category, for the standout “Custard by Giggs” campaign.

It all began with a heartfelt Instagram DM from UK rap icon Giggs to Oatly, who shared he and his son’s struggle to find dairy-free custard on supermarket shelves. That honest and relatable message sparked a campaign rooted in authentic storytelling and cultural resonance, giving a voice (and a taste of custard!) to lactose-intolerant dessert lovers everywhere.

This Gold award is a testament to the power of collaboration. Together, Jellyfish and Oatly developed a truly authentic and inspiring brand partnership. Thanks to Oatly and all the team members who contributed to this success. At Jellyfish, we love to challenge every aspect of the marketing mix, working together with clients like Oatly to move faster and smarter to create meaningful impact.

Read the full Oatly case study here.