MOOve over. Oatly Teams Up with Jellyfish after pitch to find the unconventional

Hannah Dempsey

VP marketing, Jellyfish

Oatly, the pioneering Swedish oat milk brand known for its innovative approach to sustainability and deliciously creamy oat-based products, has unveiled its partnership with Jellyfish, the integrated global digital marketing business, as they continue to revolutionise their approach to content, commerce and community.

Oatly, well-known for provocative and innovative campaigns, appointed Jellyfish after a characteristically inventive pitch process, where Jellyfish showcased its unconventional combination of media, creative, and brand strategy, ensuring media was in lockstep with Oatly's creative focus. Jellyfish will work with Oatly globally across 40 markets across the globe. The incumbent is PHD.

In a statement, Oatly’s Global Media Director Sarah Sutton said about the new partnership: 

We are on a mission to inject more speed, agility and creative innovation into our media planning and execution, we are thrilled to have Jellyfish working alongside us to support and guide us on this journey. 

Nick Emery chipped in, “Oatly are the world’s most creatively led marketer. We are honoured, delighted and can’t wait to create good trouble with their brilliant creative teams.”