Sustainability at Jellyfish

Our approach to environmental sustainability and decarbonization

At Jellyfish, we believe digital innovation must advance without compromising the living conditions of people around the globe. This ethos drives our commitment to energy efficiency, as we believe digital marketing can only power real, effective, long-term growth for brands when its environmental impact is minimized.

We measure, monitor, and improve our technical and operational processes to ensure maximum efficiency in every campaign.

Our environmental impact

Transparency drives accountability, which is why we track our carbon footprint using the GHG Protocol and Sweep. Our data clearly highlights our key areas of impact:

When included into our footprint, media-buying operations (accounted under Scope 3.11 Use of Sold Product) represent approximately 90% of our emissions
Purchased goods and services is usually our second biggest category of emissions - moving forward, we will be able to monitor our spend with big emitters more closely thanks to our new supplier management system
Business travel also represents a significant share of our emissions as many employees still need to fly to meet clients, either overseas or domestically in the US

In the coming years, we will keep refining our methodology to obtain more precise, more relevant data. This will be achieved by closely collaborating with our suppliers and by applying a dedicated calculation framework to specific services we use at scale, such as GenAI.

Key actions

Our Own Operations

Progressively shifting our electricity contract to renewable energy to reduce market-based emissions
Facilitating remote work to avoid commute emissions
Encouraging rail travel against air travel when relevant (mandatory when a <4 hour rail option is available)

Paid Media

Partnering with carbon measurement expert for media buying (currently working with Impact Plus) to analyze and improve media practices
Regularly updating our inclusion lists to remove carbon intensive domains
Rolling-out custom buying algorithm for specific clients to improve both performance and carbon intensity (on-demand). This one won us an Ad Net Zero Award in 2024!

Content Production

Developing a dedicated carbon measurement methodology for GenAI production
Centralizing AI production in Pencil (sister company) to better control the emissions
Leveraging GenAI to avoid carbon heavy physical shoot

Key Principles

Training our team for responsible innovation

To foster continuous growth, we ensure that every team member receives comprehensive training on Jellyfish's environmental impact and sustainable workplace practices. In 2026, we completely updated our training curriculum, making it mandatory across the organization to effectively tackle emerging priorities, particularly around our company-wide GenAI expansion.

Building trust through transparency of our environmental footprint

Creating a sustainable economy requires a shared commitment. In the same way we hold our suppliers to high standards, we recognize that our clients count on us for clear visibility into our environmental performance. To maintain this openness, we actively submit disclosures to international organizations and produce a yearly sustainability report available upon request.

SBTi: The Brandtech Group, our parent company, has committed to setting science-based targets before July 2028 - our commitment is displayed on SBTi target dashboard.
Ecovadis: Each year we report to Ecovadis, you can find us under Jellyfish Group Limited. Feel free to request our scorecard.
ISO 14001: our headquarter in the UK has long been certified and our strong environmental management system has enabled us to maintain this certification through time.

Interested in reducing the carbon footprint of your digital media campaigns or content production?

Reach out to our sustainability team at sustainability@jellyfish.com to discuss our methodology, request our EcoVadis scorecard, or optimize your media buying.