Sustainability at Jellyfish

Sustainability at Jellyfish

Climate Change, along with the disruption of other planetary boundaries, is threatening living conditions on our planet. At Jellyfish we believe that we hold a responsibility to profoundly transform our business in order to build resilience not only for ourselves, but for our entire ecosystem. That is why we have launched our J4 Sustainability Program in 2023.

4% of global CO2 emissions derive from digital activities*

With our program J4 Sustainability, we want to reconcile sustainability and brand performance and contribute to building a world where marketing becomes a force of positive change for future generations

Our ambitions

Reducing the carbon intensity of our operations

We want to become carbon-neutral in our own operations by 2030

Delivering performance with less CO2

  • Transform the way we deliver client projects to decrease CO2/£ spend while preserving our level of service
  • 3 capabilities: media, creative, data
  • 4 steps-framework: measure, reduce, train, scale

Encouraging sustainable behaviours

  • Enable our creative work to drive behavioral change
  • Support our client's evolution towards a more sustainable offer

Key principles


 Sustainability in Digital Marketing is still a relatively new area of expertise, carbon calculation models are evolving rapidly and what we may hold as a truth today could be a completely different situation tomorrow. Our teams aren’t taking anything for granted and are actively collaborating with industry stakeholders to make sure we focus our efforts on initiatives that will have the greatest impact.

We are a proud member of Ad Net Zero UK & IAB France.
We partner with Scope 3 and AdGreen to measure carbon emissions across all of our activities.


To fight climate change, we need to scale impactful initiatives immediately. Our strategy is to embed sustainability solutions within our very own value proposition, rather than focus our efforts on building an isolated Sustainability practice.

We created a solution to improve media performance whilst reducing CO2 emissions at the same time, helping one leading European telecommunications company reduce their impact by 30%.

Sustainable by design

To enable digital marketing to create value in a profoundly disrupted world, we must completely reshape its foundations. This requires a new approach to be applied at each level of the company to make sure that everything we invest in will be sustainable by design and future-proof.

We completely reshaped our data architecture to achieve 96% reduction over the carbon emissions of our Google Cloud Projects.

Want to know more and start reducing the carbon intensity of your marketing initiatives?

*Source: The Shift Project