Reducing the carbon intensity of our operations
We want to become carbon-neutral in our own operations by 2030
Climate Change, along with the disruption of other planetary boundaries, is threatening living conditions on our planet. At Jellyfish we believe that we hold a responsibility to profoundly transform our business in order to build resilience not only for ourselves, but for our entire ecosystem. That is why we have launched our J4 Sustainability Program in 2023.
With our program J4 Sustainability, we want to reconcile sustainability and brand performance and contribute to building a world where marketing becomes a force of positive change for future generations
We want to become carbon-neutral in our own operations by 2030
Sustainability in Digital Marketing is still a relatively new area of expertise, carbon calculation models are evolving rapidly and what we may hold as a truth today could be a completely different situation tomorrow. Our teams aren’t taking anything for granted and are actively collaborating with industry stakeholders to make sure we focus our efforts on initiatives that will have the greatest impact.
We are a proud member of Ad Net Zero UK & IAB France.
We partner with Scope 3 and AdGreen to measure carbon emissions across all of our activities.
To fight climate change, we need to scale impactful initiatives immediately. Our strategy is to embed sustainability solutions within our very own value proposition, rather than focus our efforts on building an isolated Sustainability practice.
We created a solution to improve media performance whilst reducing CO2 emissions at the same time, helping one leading European telecommunications company reduce their impact by 30%.
To enable digital marketing to create value in a profoundly disrupted world, we must completely reshape its foundations. This requires a new approach to be applied at each level of the company to make sure that everything we invest in will be sustainable by design and future-proof.
We completely reshaped our data architecture to achieve 96% reduction over the carbon emissions of our Google Cloud Projects.
*Source: The Shift Project