Affiliate Marketing

Affiliate Marketing

Find out how to write a strategy, choose the best affiliate network and run a profitable affiliate sales channel for your business on our one day Affiliate Marketing course.

Call our Sales team today 0808 250 4012

Affiliate marketing is one of the top sources of customer acquisition and subsequently one of the most desired digital skill sets.

Whether you are looking to boost your skill sets, thinking about launching an affiliate marketing programme or looking for a refresh on what the affiliate networks have to offer, this course is suitable for you.

During the day, we’ll teach you about the roles within affiliate marketing, how it can have positive impact on search and how to create a strategy for your company.

We’ll cover the larger networks and discuss who is best for you to work with depending on your needs and budget.

Our Affiliate Marketing course is available at our training venue in The Shard, London.

We also offer private training courses which are ideal if you have a team you want to bring up to speed in how to optimise this additional sales channel.

Affiliate MarketingPrivateClassroom Course

This course takes an in-depth look at the major affiliate networks and how to manage affiliate marketing. We’ll teach you how brief and incentivise affiliates so you can get the best out of your working relationships.

At the end of the day, you’ll leave with actionable knowledge that you can utilise within your company straight away. 

What will I learn?
Upon completion of this course you’ll walk away with the ability to:
  • Explain how affiliate marketing works and describe the role of an affiliate network
  • Develop an affiliate marketing strategy suitable for your company
  • Write an engaging brief for your affiliate agency
  • Explain how affiliate marketing can impact your overall marketing strategy
  • Manage an affiliate agency and set up relevant reporting
Why should I take this course?
This course is open to people that are new to affiliate marketing, responsible for an affiliate sales channel or thinking about adding affiliate marketing to their mix. 
Course Overview
Introduction to Affiliate Marketing 
  • What is affiliate marketing?
  • The role of the affiliate, merchant and affiliate network
  • Benefits & Disadvantages of affiliate marketing
  • Different types of affiliate link
  • How affiliate marketing impacts search marketing
  • 3 Search tips for affiliate marketing
Affiliate Marketing Strategy
  • How to develop an affiliate strategy for merchants
  • Affiliate marketing campaign management
  • How to brief an affiliate network
Affiliate Networks
  • Pros and cons of using an affiliate network
  • How to choose and affiliate network
  • Creating your own affiliate scheme
Working with an Affiliate Network
  • How to work with affiliate networks
  • How organisations work with affiliate networks
  • Managing relationships and partnerships
Tracking & Reporting Affiliate Activity
  • Tracking Affiliate Marketing
  • Understanding key metrics
  • Google Analytics overview
  • Omniture SiteCatalyst overview
  • Reporting affiliate activity

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Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.