Blog Posts

If media buying is your game, you’ll know it’s a game that requires strategic moves. And to get in on the private marketplace, you’ll need to take thos...

What SEO can learn from Google's new report outlining the tactics they are taking to fight disinformation. What do fake news, political propaganda, con...

By failing to prepare, you are preparing to fail - Benjamin Franklin A skill that every marketer needs to have is the ability to balance time and resour...

According to a recent study by the Boston Consulting Group (BCG), there are a few sources of inefficiencies in the negotiation, setup and delivery of digital...

You understand your audience, and you’ve realised that one of the places to reach them is on Snapchat. How do you get started? Advertising on Snapchat...

It’s nice to spend some time out of the office to learn something new. And what better way than to attend a conference filled with some of the brightest...

Understand your website visitors and improve your marketing campaign strategy without spending a penny using LinkedIn’s Insight tag and Campaign Manager. ...

The adoption of cloud computing amongst brands is set to be a key trend over the next few years. In companies, it’s mostly the IT department and the CTO...

The decision on whether to in-house your programmatic activity is at the forefront of every client-side marketer's mind. As its name suggests, in-housing ...

The new Google Marketing Platform allows marketers and media buyers to work smarter with an even more seamless Ad Tech stack containing powerful new tools an...

Want to know the best SEO plugins for WordPress? Our guide shows you how to install and use 3 essential tools. Did you know that WordPress...

Henry Ford said, ‘Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.’ With eternal youth on my mind...

Here's our easy guide to getting started with audience segmentation in Google Analytics "The aim of marketing is to know the customer so well, the product...

by Theo Hayes and Anwobo Amihere DoubleClick & Google Analytics 360 Suite are no more, long live Google Marketing Platform. After 22 years, the DoubleC...

When it comes to choosing an analytics solution for your app, you'll want to choose a product that gives you the most accurate results and insight, without a...

by Shivedh Singh and Logan Riley Taking Analytics 360 data analysis even further We're excited to announce that Google has launched a new extension of An...