Content Calendar Template
Read Time: 2 Minutes

Content Calendar Template

05 Jun, 2018 Read Time: 2 Minutes
Published by
Jane Cronin
Senior Content Marketing Manager
Inspire Inform Ignite

If you’ve felt like it’s a daily struggle to keep on top of your content plan and calendar, let alone co-ordinate CMS uploads, SEO optimisation and promotion you’re not alone. One of the most popular questions delegates have on the Content Marketing course is how they can create and use content calendars to plan their content out over the long-term and create an effective workflow.

A desk, with a calendar, laptop and clock on it

Our solution to this is a simple content calendar, preferably set up as a collaborative document like Google Sheets. I’ve used this calendar format with dozens of Jellyfish clients and find it takes the headache out of a lot of content marketing organisation!

How to use the content calendar

First of all, I like to map the number of pieces I’m going to be creating each month, along with the title and description. Then I’ll assign each one to a writer and set the status. Personally, I like to set up a drop-down menu for this - it’s straightforward to do using Google Sheets - so that there are only a few options which people can choose from.

My default options under status tend to be: not started, briefed, creation, proofing, approved, published, promotion and completed. But you can use whichever status options make sense for your business. For example, if you are in a heavily regulated industry, you may need to take into account a longer review and sign off process.

I add in which persona is being targeted so that the writer can adapt the content to that particular audience, along with any SEO keywords.

Once the piece is created, I add the meta title and description to the sheet along with appropriate social posts (you don’t need to do a post for every channel, just those that are relevant). I find this is particularly helpful when one person is creating the content, but then someone else is uploading it to the website and another person is responsible for managing your social presence, as everyone knows where all the information they need is.

Can I add something in or take something out?

Yes, absolutely! This is a template for you to make your own. Every organisation is different, so feel free to add or remove fields to suit your needs.

Can I combine this with other project management tools?

Yes - that’s what we do at Jellyfish, where we might also use a tool like Mavenlink or Trello to track topline project management.

Download your free content calendar here

While you're here, check out our Digital Marketing Toolkit and Social Media Toolkit for all our favourite online tools to help with your marketing efforts. Stay relevant with your content marketing; let the experts tell you everything you need to know on our Content Marketing course

Share this article
Further learning
Resources & Downloads
24 Oct, 2018
Google tools and features that every digital marketer should know. The digital marketing landscape is progressing so rapidly; as marketers, it can be hard...
Read More
Resources & Downloads
17 Oct, 2018
"Give me six hours to chop down a tree and I will spend the first four sharpening the axe" - Abraham Lincoln In our professional lives, we have lots of task...
Read More
Resources & Downloads
05 Sep, 2018
You’ve got your campaign all ready to go - you just need to figure out how you’re going to track the success of your campaign. How will you know if ...
Read More
Resources & Downloads
25 Jul, 2018
by Ciara Koth Social media is a key ingredient in implementing a successful online marketing strategy. It’s vital that a brand be able to consistently pr...
Read More
We have trained thousands of people all over the world, helping them learn more and achieve more.