analytics

News, views, resources and downloads around the subject of Analytics
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Blog Posts
A breakthrough in tracking cross-platform journeys
14 Oct, 2019
Earlier this year, Google announced a huge change in the way we think about and measure website and mobile apps. We've been expecting this change for a wh...
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Blog Posts
14 Oct, 2019
A breakthrough in tracking cross-platform journeys
blogcat
Blog Posts
Why Marketers should care about Cloud Computing
19 Sep, 2018
The adoption of cloud computing amongst brands is set to be a key trend over the next few years. In companies, it’s mostly the IT department and the CTO...
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Blog Posts
19 Sep, 2018
Why Marketers should care about Cloud Computing
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Resources & Downloads
Using UTM parameters to measure campaign success
05 Sep, 2018
You’ve got your campaign all ready to go - you just need to figure out how you’re going to track the success of your campaign. How will you know if ...
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Resources & Downloads
05 Sep, 2018
Using UTM parameters to measure campaign success
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Resources & Downloads
Digital Marketing Toolbox
19 Jul, 2018
by Ciara Koth In order to successfully navigate your business to success, you'll need to construct a robust, and preferably data-driven digital marketing st...
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Resources & Downloads
19 Jul, 2018
Digital Marketing Toolbox
blogcat
Blog Posts
How to create audience segments
04 Jul, 2018
Here's our easy guide to getting started with audience segmentation in Google Analytics. "The aim of marketing is to know the customer so well, the product ...
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Blog Posts
04 Jul, 2018
How to create audience segments
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Blog Posts
Google Firebase: The all-in-one solution for app marketing
12 Jun, 2018
When it comes to choosing an analytics solution for your app, you'll want to choose a product that gives you the most accurate results and insight, without a...
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Blog Posts
12 Jun, 2018
Google Firebase: The all-in-one solution for app marketing
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Blog Posts
Advanced Analysis with Analytics 360
24 May, 2018
Taking Analytics 360 data analysis even further We're excited to announce that Google has launched a new extension of Analytics 360, Advanced Analysis. This...
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Blog Posts
24 May, 2018
Advanced Analysis with Analytics 360
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Video
New Google Search Console - a video introduction
26 Jan, 2018
Explore the new features of Google Search Console with our video introduction.  ...
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Video
26 Jan, 2018
New Google Search Console - a video introduction
blogcat
Blog Posts
Share of Page: The metric you need to measure
27 Nov, 2017

Dominate the Google search results for greater performance from both paid and organic search.

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Blog Posts
27 Nov, 2017
Share of Page: The metric you need to measure
blogcat
Blog Posts
Identify Potential Buyers Using Analytics
16 Nov, 2017
Combine Analytics, BiqQuery and machine learning to improve your online audience targeting.   How can I optimise my marketing efforts by identi...
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Blog Posts
16 Nov, 2017
Identify Potential Buyers Using Analytics
blogcat
Blog Posts
Choosing the metrics that matter
30 May, 2017
“For growth-driven marketers, measurement isn't an afterthought. It's one of the key reasons they’re succeeding and growing in an ever-changing, mobile-f...
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Blog Posts
30 May, 2017
Choosing the metrics that matter
blogcat
Blog Posts
Cross device remarketing within Google Analytics
22 May, 2017
Discover the Google feature that could transform how we approach Search & Display retargeting within Google Ads. If you’ve been in Google Analytics la...
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Blog Posts
22 May, 2017
Cross device remarketing within Google Analytics
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