digital marketing

News, views, resources and downloads around the subject of Digital Marketing
blogcat
Blog Posts
A breakthrough in tracking cross-platform journeys
14 Oct, 2019
Earlier this year, Google announced a huge change in the way we think about and measure website and mobile apps. We've been expecting this change for a wh...
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14 Oct, 2019
A breakthrough in tracking cross-platform journeys
blogcat
Blog Posts
Could a new leadership mindset save Pizza Express from the fire?
11 Oct, 2019
With a debt mountain of over £1bn, and sensationalist stories in Bloomberg and the Telegraph predicting that Pizza Express might be ‘sliced up’ and ...
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11 Oct, 2019
Could a new leadership mindset save Pizza Express from the fire?
blogcat
Blog Posts
Being agile to drive digital success
24 Jun, 2019
True digital transformation can only be achieved with business agility - so we're helping our partners to better deliver their customer needs and quickly ada...
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24 Jun, 2019
Being agile to drive digital success
blogcat
Blog Posts
Six SEO takeaways from Google's fight with fake news
21 Feb, 2019

What SEO can learn from Google's new report outlining the tactics they are taking to fight disinformation.

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Blog Posts
21 Feb, 2019
Six SEO takeaways from Google's fight with fake news
blogcat
Blog Posts
How to prioritise your marketing activity
07 Nov, 2018
By failing to prepare, you are preparing to fail - Benjamin Franklin A skill that every marketer needs to have is the ability to balance time and resources...
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07 Nov, 2018
How to prioritise your marketing activity
blogcat
Blog Posts
Work smarter, not harder with your digital campaigns
31 Oct, 2018
According to a recent study by the Boston Consulting Group (BCG), there are a few sources of inefficiencies in the negotiation, setup and delivery of digital...
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Blog Posts
31 Oct, 2018
Work smarter, not harder with your digital campaigns
blogcat
Resources & Downloads
A Social Media Plan to save you hours of work
17 Oct, 2018
"Give me six hours to chop down a tree and I will spend the first four sharpening the axe" - Abraham Lincoln In our professional lives, we have lots of task...
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Resources & Downloads
17 Oct, 2018
A Social Media Plan to save you hours of work
blogcat
Blog Posts
How to advertise on Snapchat: The Beginners Guide
10 Oct, 2018
You understand your audience, and you’ve realised that one of the places to reach them is on Snapchat. How do you get started? Advertising on Snapchat can...
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Blog Posts
10 Oct, 2018
How to advertise on Snapchat: The Beginners Guide
blogcat
Blog Posts
Now You Know, Now We Know
05 Oct, 2018
It’s nice to spend some time out of the office to learn something new. And what better way than to attend a conference filled with some of the brightest m...
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Blog Posts
05 Oct, 2018
Now You Know, Now We Know
blogcat
Blog Posts
Using LinkedIn’s Insight Tag to understand your website audience
26 Sep, 2018
Understand your website visitors and improve your marketing campaign strategy without spending a penny using LinkedIn’s Insight tag and Campaign Manager. ...
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Blog Posts
26 Sep, 2018
Using LinkedIn’s Insight Tag to understand your website audience
blogcat
Blog Posts
Why Marketers should care about Cloud Computing
19 Sep, 2018
The adoption of cloud computing amongst brands is set to be a key trend over the next few years. In companies, it’s mostly the IT department and the CTO...
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Blog Posts
19 Sep, 2018
Why Marketers should care about Cloud Computing
blogcat
Resources & Downloads
Using UTM parameters to measure campaign success
05 Sep, 2018
You’ve got your campaign all ready to go - you just need to figure out how you’re going to track the success of your campaign. How will you know if ...
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Resources & Downloads
05 Sep, 2018
Using UTM parameters to measure campaign success
blogcat
Resources & Downloads
Social Media Toolbox
25 Jul, 2018
by Ciara Koth Social media is a key ingredient in implementing a successful online marketing strategy. It’s vital that a brand be able to consistentl...
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Resources & Downloads
25 Jul, 2018
Social Media Toolbox
blogcat
Resources & Downloads
Digital Marketing Toolbox
19 Jul, 2018
by Ciara Koth In order to successfully navigate your business to success, you'll need to construct a robust, and preferably data-driven digital marketing st...
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Resources & Downloads
19 Jul, 2018
Digital Marketing Toolbox
blogcat
Blog Posts
How to create audience segments
04 Jul, 2018
Here's our easy guide to getting started with audience segmentation in Google Analytics. "The aim of marketing is to know the customer so well, the product ...
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Blog Posts
04 Jul, 2018
How to create audience segments
blogcat
Blog Posts
Google Firebase: The all-in-one solution for app marketing
12 Jun, 2018
When it comes to choosing an analytics solution for your app, you'll want to choose a product that gives you the most accurate results and insight, without a...
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Blog Posts
12 Jun, 2018
Google Firebase: The all-in-one solution for app marketing
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