How to win on the private marketplace
16 May, 2019
Learn all the tricks of the trade to ensure you get the best deal on the private marketplace.
If media buying is your game, you’ll know it’s a game that...
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How to win on the private marketplace
Work smarter, not harder with your digital campaigns
31 Oct, 2018
According to a recent study by the Boston Consulting Group (BCG), there are a few sources of inefficiencies in the negotiation, setup and delivery of digital...
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Work smarter, not harder with your digital campaigns
The Google Marketing toolkit for digital marketers
24 Oct, 2018
Google tools and features that every digital marketer should know.
The digital marketing landscape is progressing so rapidly; as marketers, it can be hard...
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The Google Marketing toolkit for digital marketers
In-house Programmatic: 8 things to consider
12 Sep, 2018
The decision on whether to in-house your programmatic activity is at the forefront of every client-side marketer's mind.
As its name suggests, in-housing al...
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In-house Programmatic: 8 things to consider
Using UTM parameters to measure campaign success
05 Sep, 2018
You’ve got your campaign all ready to go - you just need to figure out how you’re going to track the success of your campaign.
How will you know if ...
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Using UTM parameters to measure campaign success
Five time-saving features of Google Marketing Platform
29 Aug, 2018
The new Google Marketing Platform allows marketers and media buyers to work smarter with an even more seamless Ad Tech stack containing powerful new tools an...
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Five time-saving features of Google Marketing Platform
Hello, Google Marketing Platform
28 Jun, 2018
DoubleClick & Google Analytics 360 Suite are no more, long live Google Marketing Platform.
by Theo Hayes and Anwobo Amihere
After 22 years, the DoubleC...
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Hello, Google Marketing Platform
How to be programmatically awesome
09 Mar, 2018
Digital Marketers are increasingly adopting an omnichannel advertising approach to engage with their audiences, with the aim to, hopefully, drive better resu...
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How to be programmatically awesome
Cracking the Programmatic Code
22 Feb, 2018
Why it pays to invest in your team as well as your tech
Google Marketing Platform: it’s the phrase on every marketer's lips. Google’s market-leading tec...
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Cracking the Programmatic Code
Share of Page: The metric you need to measure
27 Nov, 2017
Dominate the Google search results for greater performance from both paid and organic search.
Share of Page: The metric you need to measure
Cross device remarketing within Google Analytics
22 May, 2017
Discover the Google feature that could transform how we approach Search & Display retargeting within Google Ads.
If you’ve been in Google Analytics lately...
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Cross device remarketing within Google Analytics
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