google marketing platform

News, views, resources and downloads around the subject of Google Marketing Platform
blogcat
Blog Posts
How to win on the private marketplace
16 May, 2019
Learn all the tricks of the trade to ensure you get the best deal on the private marketplace. If media buying is your game, you’ll know it’s a game that...
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Blog Posts
16 May, 2019
How to win on the private marketplace
blogcat
Blog Posts
Work smarter, not harder with your digital campaigns
31 Oct, 2018
According to a recent study by the Boston Consulting Group (BCG), there are a few sources of inefficiencies in the negotiation, setup and delivery of digital...
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Blog Posts
31 Oct, 2018
Work smarter, not harder with your digital campaigns
blogcat
Resources & Downloads
The Google Marketing toolkit for digital marketers
24 Oct, 2018
Google tools and features that every digital marketer should know. The digital marketing landscape is progressing so rapidly; as marketers, it can be hard...
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Resources & Downloads
24 Oct, 2018
The Google Marketing toolkit for digital marketers
blogcat
Blog Posts
In-house Programmatic: 8 things to consider
12 Sep, 2018
The decision on whether to in-house your programmatic activity is at the forefront of every client-side marketer's mind. As its name suggests, in-housing al...
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Blog Posts
12 Sep, 2018
In-house Programmatic: 8 things to consider
blogcat
Resources & Downloads
Using UTM parameters to measure campaign success
05 Sep, 2018
You’ve got your campaign all ready to go - you just need to figure out how you’re going to track the success of your campaign. How will you know if ...
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Resources & Downloads
05 Sep, 2018
Using UTM parameters to measure campaign success
blogcat
Blog Posts
Five time-saving features of Google Marketing Platform
29 Aug, 2018
The new Google Marketing Platform allows marketers and media buyers to work smarter with an even more seamless Ad Tech stack containing powerful new tools an...
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Blog Posts
29 Aug, 2018
Five time-saving features of Google Marketing Platform
blogcat
Blog Posts
Hello, Google Marketing Platform
28 Jun, 2018
DoubleClick & Google Analytics 360 Suite are no more, long live Google Marketing Platform. by Theo Hayes and Anwobo Amihere After 22 years, the DoubleC...
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Blog Posts
28 Jun, 2018
Hello, Google Marketing Platform
blogcat
Blog Posts
How to be programmatically awesome
09 Mar, 2018
Digital Marketers are increasingly adopting an omnichannel advertising approach to engage with their audiences, with the aim to, hopefully, drive better resu...
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Blog Posts
09 Mar, 2018
How to be programmatically awesome
blogcat
Blog Posts
Cracking the Programmatic Code
22 Feb, 2018
Why it pays to invest in your team as well as your tech Google Marketing Platform: it’s the phrase on every marketer's lips. Google’s market-leading tec...
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Blog Posts
22 Feb, 2018
Cracking the Programmatic Code
blogcat
Blog Posts
Share of Page: The metric you need to measure
27 Nov, 2017

Dominate the Google search results for greater performance from both paid and organic search.

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Blog Posts
27 Nov, 2017
Share of Page: The metric you need to measure
blogcat
Blog Posts
Cross device remarketing within Google Analytics
22 May, 2017
Discover the Google feature that could transform how we approach Search & Display retargeting within Google Ads. If you’ve been in Google Analytics la...
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Blog Posts
22 May, 2017
Cross device remarketing within Google Analytics
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